Recently, the Zhouquan Quality Supervision Station of Tongxiang Quality Supervision Bureau organized and organized a seminar on Standards for Solicitation of Zhouquan Silkwork by the Alliance. The government and enterprises jointly discussed and established the new standard of the Zhouquan Silkwork Alliance. More than 10 silk companies have participated in the alliance. meeting. The representatives of the company focused on the hot issues such as the compression rebound rate, the moisture regain rate, and the setting of the pH value, etc., in a series of silk industry production fields, and completed the solicitation opinion form.
Zhouquan Silk has a long history, but it has not formed an integrated brand of publicity and marketing systems. Some unscrupulous traders have borrowed the name of Zhouquan silk quilt, and sales of counterfeit and shoddy products have seriously affected Zhouquan silk quilt. Brand image. The introduction of the new standard of the alliance will further optimize the strategic orientation of the brand, effectively increase the gold content of the Quanzhou silk quilt brand, and use quality and reputation in exchange for the trust of consumers.
To further regulate the silk quilt industry of Tongxiang City, improve the overall quality level of the silk industry, and promote the healthy and orderly development of the silk block economy. In the next stage, the Bureau of Quality Supervision will guide enterprises to adopt advanced quality management methods and carry out quality self-discipline. Strengthen quality management; give full play to the advantages of quality supervision, develop brand cultivation; rely on the role of quality supervision inspection and detection technology platform, carry out enterprise quality management training, strengthen quality sampling analysis, realize the establishment of an industry echelon brand building database, nurture and create regional brand names, and specifications. Marking marks and other seven silks are quality-improved targets.
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