Spanish clothing push "two-dimensional code" clothing

Fashion brands use Facebook and other terminal devices to connect buyers and apparel makers. It has to be said that it is another marketing strategy. If you are reading an article through a device terminal and you can see pictures or videos of the workers who made the device, and you can use it to understand their lives, why not?

A company from Madrid, Spain, launched a fashion brand that can connect buyers to the makers of these clothes through Facebook, QRcodes, terminal devices, and some advanced technologies to achieve this seemingly impossible connection. .

The project called IOUProject has been launched, and began to provide scarves, shirts, dresses and other clothing, they all have a unique recognizable QR code. This collection of clothing is considered "a trip" and they provide the picture and personal information of the fabric weaver, the artist responsible for designing and cutting. People can access the IOUProject on the iPhone and get this information by taking a QR code. At the same time, you can also wear costumes anywhere in the world to take photos and upload them to clothing manufacturers and artists to share and help improve this “travel”.

These garments originally came from a fully hand-woven cotton cloth named MadrasCheck. This 8 mx 6.25 m size fabric came from Tamil Nadu in South India, where handicrafts have been around for centuries and it takes a worker four to five days to weave a cloth. After weaving, these fabrics are shipped to factories in Italy or Romania. Then these fabrics are divided into pieces, and it is necessary to ensure that each piece is not the same.

The garments made with these fabrics are now only sold through IOUProject's online shop. Without physical store commissions, fabric weavers and designers will get more returns. For consumers, this will also be an interesting attempt.

In IOUProject, consumers can become distributors of any product. When consumers apply for the TunkShowHost function and register with real information, the registration information will be automatically linked to his Facebook, Twitter, and LinkedIn. If you have enough links on these social networking sites, such as having a popular blog, they will help your application.

Once you become a Host and you see a shirt that you may be interested in buying, you can load it into a trunk and keep it for 21 days. If this shirt is sold during this period, you will receive a commission. This cooperation with Facebook is especially close. If you are a Host, the goods in your trunk will be displayed on Facebook. In this case, users of social networking sites can be combined to increase the level of TrunkShow, and you can also promote this project.

The company hopes that bloggers and other users of social networks will work together to promote the brand - not just one statement. Enrique Posner, IOU Project's Commodity Division and Chief Technical Officer, said: “This project allows everyone to make profits together.” The project sponsors believe that they can create new business models. They believe that today's new business model must be linked with the power of “society”. stand up.