Inditex underwear brand OYSHO Beijing Blue Harbor store grand opening

OYSHO, part of Inditex Group, which is owned by Zara, will soon be located in Beijing.

OYSHO, a retailer of underwear and home apparel from Spain, started to enter the Chinese market by the end of July this year.

As the brand of Inditex, the world's leading textile retailer, OYSHO will open its first specialty store in Beijing on August 25 at Beijing's Blue Harbor.

OYSHO, uphold its brand aim of "moderately reasonable price to buy fashion design and high quality products" and plans in mid-August in Xiamen, Yinchuan, Tianjin, Tangshan, Shijiazhuang, Huizhou, Changchun, Langfang, Nantong, Fuzhou, Shenyang, Taizhou and Changchun has opened a total of 13 stores.

The OYSHO specialty store in Beijing's Blue Harbor has 160 square meters. The interior is inspired by the style of the 19th-century Parisian boutiques that emphasize vintage beauty and uniqueness, combining these two styles. The interior features attention to detail, such as wood, steel and a combination of ceramic and steel tubing, as well as wire-wound model podiums, nostalgic chairs and soft furnishings with modern stools and prints of different styles. Soft and warm lighting, using different styles of chandeliers to create a feeling of home away from home.

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