Fox City: The story behind the search for top international brands

Imagination articles
Fox and Fox City
Fox is a classic description of women in Chinese traditional culture. It can be said that “fox spirit” is synonymous with frivolity of women. However, the fox itself is smart and human. Before "Liaozhai Zhiyi", people's literary descriptions were more about demonizing and demonizing foxes. In "Strange Tales from a Lonely Studio", in Pu Songling's pen, the fox is just like the lovely girl next door. Every young and beautiful woman is so attractive that how many readers are captivated by it...

In modern cities, people often admire those women who are well-dressed and top-flight and like to call it “fox spirit”. "Fox" seems to be synonymous with a fashion culture and taste. Perhaps it is because of this reason that Fox City is the only fashion store that blends many international classic brands. From a fashion culture perspective, Fox City interprets the trend of fashion culture and interprets the profound cultural connotation of a century-old classic brand.

Fox City is located in the Jinbao Riverside Garden next to the North Bridge Head of the Huizhou Bridge, and across the road from the Jiangbei Store of Liri Shopping Plaza. Those who have visited Fox City know that the clothing products here are all classic brands from all the fashion capitals of the world. There are Italian, French, British, American... BOSS, VERSACE, ARMANI, FREE, HUGOU , PRADA, GUCCI, etc. represent the world's highest level of clothing design and the highest production process of the clothing brand, Huizhou's fashion culture has injected new vitality. Behind these top international brands, there is a classic story that appeals to the public. The cultural connotations that these brand stories carry are presented in the form of works through the hands of international-level fashion designers.

Fox City has a total investment of 150 million yuan and a business area of ​​more than 11,000 square meters. Its opening marks another important step in the direction of Huizhou to an international metropolis.

Brand articles
Bringing together many international apparel brands

Margaret Ray and her ESCADA

ESCADA, the world's top fashion brand from Germany. It was founded in 1974 by Margaret Ray who was born in Germany. Marguerite Ray, who was a fashion model, once swept the T-stage of Europe and the United States with a beautiful blonde and a good figure. More importantly, Margaret Ray has a strong ability to comprehend fashion, and she can always perform and convey the designer's wishes to the audience.

In the years of modeling career, Margaret Ray has formed a unique view of fashion, and finally can not suppress the pursuit of the heart to create beauty, she decided to design fashion alone, and appreciate the inspiration of the heart in the Smart stage to create passion. She named her design as ESCADA in the name of a purebred Irish horse race at the time. With an understanding of fashion and a keen sense of fashion, Margaret Ray can always convey the concept of design to every fashion wearer. Soon, ESCADA became the world's top women's wear brand in 68 countries around the world along with Margaret Ray's design inspiration.

In addition to fashion, ESCADA is also working with European designers to develop the world's top perfume products. The fashion collection has also added bags, sunglasses and frames, shoes and scarves. Escada Sport is an extended brand of Escada. When fashion movement has become a popular hot spot, Escada Sport combines elegance and sports perfectly, allowing elegant women to wear exquisite sports feelings. Laurel brand apparel is a sub-series of ESCADA and is positioned in the high-quality young fashion market. Lau?é„„rel emphasizes the free combination, each season will generally include more than a dozen fashion themes, giving a shrewd customer a perfect, independent and popular image. According to Laurel, each Laurel dress can be easily matched and varied, the most representative being its jacket, skirt suit and high-quality knitwear.

Decent and generous, full of traditional MaxMara

The Italian brand MaxMara was born in 1915. Since its founder Archille Maramotti launched the first fashion series—camel coats and pink suits, the MaxMara Group’s business has since embarked on a splendid fashion avenue, with more than 50 years of experience. Creativity and ideals have successfully established the fashion kingdom of today. MaxMara Apparel Group can behave differently in Italy or international fashion industry, and it has a keen and thorough sense of fashion. Maintaining excellent cutting techniques, high-quality clothing, wearability of clothing, reasonable selling prices, research on new technologies, efficient communication and distribution networks are all factors that contribute to the success of MaxMara Garment Group. MaxMara Garment Group has always emphasized group creation, and it never shows the talent of a designer, even though they are extremely famous. Therefore, each design incorporates the minds of famous designers, clothing consultants, production technology consultants, materials research experts, and market communications experts, and transforms creativity into a real fashion business.

For more than 50 years, MaxMara has attached great importance to the brand image. The design ideas of each season's advertisements are based on MaxMara's image. Through the delicate camera capture of the photographers, a classic image that makes thousands of women rush.

Sportalm elegant sportswear

Sportalm from Austria has devoted a lot of energy to how to make sportswear elegant and noble, thus becoming a leader in the production of elegant sportswear. In terms of design philosophy, Sportalm pursues the first is beautiful, decorative patterns and tedious decorative techniques to make clothing more appreciation value. Here clothing is not just for wearing, it is more like a gorgeous jewelry, sports style and beautiful details form a strong contrast, add visual richness.

Judging from the scale of these top international branded apparel collections in Fox City, its influence and forward-lookingness are unquestionable. According to Jin Bao Group Chairman Zhuang Gongqin, the new autumn and winter series of the above brands will be lower than Hong Kong, Shenzhen, and Guangzhou prices of about 30% of similar products for Huizhou tasters. Its price advantage is directly reflected in these international top brand agents. For the supporting and tilting policies of this secondary city in Huizhou, this is unmatched by international metropolises including Shanghai and Beijing. The value of these brands, in addition to its unique cultural connotation, its fine workmanship, classic fashion design, color matching, fabric selection, all represent the highest artistic standards of today's fashion.