Aokang Sina Joins Hands with Internet Marketing to Fight Two-way Swords and Seek Development

Sina Aokang Network Festival Launching Ceremony

Leaders shake hands

Sina Vice President Du Hong speaks

Leaders of both parties sign

Ao Kang President Wang Zhenyu spoke

On November 29, Aokang Group and Sina.com signed a declaration of strategic cooperation in Wenzhou, and the two parties formally reached a strategic partnership. As the largest privately-owned shoemaking enterprise in China, Aokang Group has become the overall champion of Sina.com's 2006 network grand ceremony. Sina.com, the world's largest Chinese portal, has helped Aokang Group maintain the legitimate rights and interests in international trade. Corporate anti-dumping lawsuits are reported throughout the entire process.

This is a far-reaching handshake. O'Connell and Sina have borrowed two swords to seek common development.

Sina took advantage of Jian Aokang to create a cooperation space with the traditional industry, increase the influence in the shoe and clothing industry and private enterprises, establish a model project, and use Aokang anti-dumping to create a media responsibility image; O'Connell borrows Sword Sina to create the first brand of footwear Image, innovating the traditional industry marketing model, and also using Sina media influence to boost Aokang's anti-dumping and public welfare undertakings.

Ao Kang Group President Wang Zhenwei and Vice President of Sina.com Du Hong and others stated in the cooperation declaration on that day that both parties will integrate their resources based on the goal of “cooperation and win-win” and open cooperation opportunities in various fields and in various fields, and reach a full range of both sides. In-depth cooperation.

After the Aokang Group became the overall title of the Sina 2006 Network Festival, in addition to carrying out a series of continuous online image communication, Aokang will also carry out a series of offline promotion activities through its 3,000-plus franchised stores and the 2006 Network Festival.

It is reported that Aokang's first investment in Sina's advertising has exceeded 10 million, opening up a precedent for online marketing in the domestic footwear industry. At the same time, Sina provides interactive marketing, embedded marketing, event marketing, cross-media marketing, etc., and combines with terminal sales promotion activities. The two sides not only cooperated in the commercial field, Sina also helped Aokang anti-dumping. Sina opened a special topic to follow-up reports on Aokang's anti-dumping incidents, and set up special forums, interviews, and live webcasts. Aokang's use of Sina Media's influence has helped promote the public welfare of Aokang Foundation; Sina is the first corporate university in China's footwear industry— — Aokang University opened up related fields such as workplace training.

Today, under the brand's rapid envelopment and the market's networked and informatized trend, online media, especially strong online media, has become the best choice for brands to “close contact” with consumers and expand their brands rapidly. In the foreseeable future, who effectively took this marketing "magnetic levitation", who will win the best position in the future of brand globalization.

Many well-known international brands such as Nike have long been known for using network marketing for brand promotion, while domestic companies such as Lenovo and Haier have successfully implemented internationalized brand routes and are also very good at using online platforms. Today, private enterprises Aokang and the largest Chinese website, Sina, have signed The strategic agreement fully demonstrates that China’s private enterprises are increasingly aware of the importance and urgency of network promotion in their strategies, and fully utilize the Internet to raise awareness of the national brands in China and enhance their competitiveness.

This cooperation between Aokang and Sina is expected to become a model for well-known private brands and strong online media in China.