1. The customer's interests are ahead, and the company needs the second
The code of conduct for successful companies is to be market-oriented (customer-oriented), to determine the functional departments and their staffing according to the needs of marketing, to allocate operating resources, and to determine the overall development direction of the enterprise. Market-led development, customer-led consumption, how to further meet and discover the needs of customers is the focus of our work, not what we want to sell, but what the customer needs.
2. The customer's profit is larger, and the enterprise cost is reduced.
The profit view of successful companies is to take the interests of customers as the starting point of marketing services, and strive to rationalize them as much as possible, and try to reduce the cost of enterprises to zero line. In the course of operation, we only charge the service price of the peers with better price/performance ratio. Our planning, development, and strategy are all based on the needs of our customers. Our goal is to make our customers more profitable.
3. Win-win achievement partners
In an age of information and mobility, building long-term, stable relationships with our customers is the key to our success. The transaction of each business is not the end of our sales process, but the beginning of our cooperation with customers. Pay attention to the effects of non-media publicity, such as online, telephone, SMS, fax, mail and public service ads, to maintain and improve our relationship with our customers.
4, serial positioning, personalized design
Today's market is a diverse and personalized market. We must implement a product strategy of “series positioning, personalized design†so that all types of customers can find a model suitable for their needs in our products and services. For different target market development technologies, prices, services, etc., which are compatible with the products, the demand for the target market is the demand point of the product, and the target group is the target of the appeal, and the price that the target group can accept is developed. Channels close to the target population, using the sales strategy and advertising media that are generally popular among the target population.
5, let customers take the lead, win by advantage
The concept of marketing has been terminated and will be replaced by marketing. “Informing Marketing†is a marketing method that allows customers to make their own decisions by telling customers about transparent information. The customer's superstition of advertising is outdated, and it is believed that advertising multi-function and not paying attention to propaganda are outdated ideas. We can only make great progress if we make the most of our core strengths.
6, diversified marketing, full service
In an era of social and market maturity and diversified consumer demand, good-selling products are not products developed and procured from the standpoint of manufacturers and sellers, but should be developed, manufactured or procured from the standpoint of consumers and users. Therefore, enterprises need to establish a comprehensive marketing system with integrated functions, that is, to use various marketing methods, but not simply add, but should be organically combined and coordinated, such as different products, to set different prices, Choose different channels and adopt different promotion methods; the combination of marketing means is not static, and should be dynamically grasped and adjusted in time. If the stage of product life cycle changes, other marketing methods will also change.
7, better technology, more services, lower prices
We advocate to provide customers with better technology and more services at a lower price. The price competition is used to evaluate the value of the price is the price that everyone knows, so the price decision is very important. Of course, we will never give up competition means other than price, such as product variety, quality, performance, patent, brand, style, characteristics, packaging, guarantee, service, image, various promotional activities, etc. to arouse customers' desires, thus Achieve the goal of defeating the competition.
8, circulation network, brand unification
Brand, quality, price and service are all indispensable for enterprises to gain competitive advantage. Therefore, how to quickly accept and recognize the enterprise is the key to whether it can bring greater market share and economic benefits to the enterprise. We will implement club-style operation management, take "win-win achievement partners" as the business philosophy, and integrate socialized advantages resources to a large extent, and build a national chain distribution channel and marketing network that can smoothly and timely transfer products to customers. To ensure a large amount of sales.
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