Official announcement! Oriental Fashion Season • 2021 Qingdao Fashion Week officially kicks off on December 9
Oriental Fashion Season•2021 Qingdao Fashion Week will bloom in the Oriental Fashion Center on December 9. This event was sponsored by China National Textile and Apparel Council, Qingdao Municipal People's Government, Qingdao Municipal Bureau of Industry and Information Technology, Qingdao West Coast New District Management Committee, China Garment Association, China National Textile and Apparel Council Circulation Branch, Shandong Provincial Department of Industry and Information Technology , China Fashion Designers Association, Shandong Textile and Garment Industry Association, Qingdao Textile and Garment Industry Association, Qingdao West Coast New Area Industry and Information Technology Bureau, Qingdao West Coast New Area Culture and Tourism Bureau, Qingdao China Textile Yilian Fashion Industry Investment Group Co., Ltd. implement.
It is reported that the Oriental Fashion Season • 2021 Qingdao Fashion Week will have the theme of "Emerging Forces and Original Empowerment", with four major sections: "Cloud·Festival", "Cloud·Trade", "Cloud·Wind Direction", and "Cloud·Art" At the core, it focuses on the new trend of China and South Korea’s clothing original design in 2022, and is committed to creating a newly upgraded fashion industry service platform in the post-epidemic era, conveying the oriental fashion attitude to the world, and shaping the new ecological outlook of the industry.
Cloud·Festival——Fashion + Art Show Opens a Visual Feast
This fashion week will kick off with an extraordinary international original fashion release show. It is reported that the opening show will be placed in the Yellow Box Art Museum, a landmark of Qingdao art. Models will cross the art gallery to perfectly integrate design and art, so that the style of original design can be diversified, and the designer will be given art Inspired by design inspiration, presents a real fashion art feast for everyone.
The entire catwalk process will be broadcast live on the entire network, showing the theme of combining original design and art in all directions. Through the dynamic display of models and other activities, a new catwalk model will be formed, which will promote the willingness to order and guide buyers. Order demand and facilitate the order result. At that time, representatives of original designers, brand companies, domestic and foreign fashion industry professionals, industry associations, international fashion alliance representatives and other people from all walks of life will participate in the ceremony through cloud live broadcast.
Cloud·Transaction-Focus on buyer needs to build a Chinese (international) fashion brand trading center
This fashion week is positioned as the "Fashion Buyer's Festival", and will use the results of the "2021 First China-Korea Original Designer Brand Fair" to continue to build China (International) with China and South Korea designer brand releases and order fairs as the focus of the transaction. Brand trading center. According to the person in charge of this trade fair: "Original design, as one of the driving forces for the advancement of the fashion industry and the transformation of art to commercial value, has highlighted an increasingly important value in the entire fashion industry. Therefore, it is matched to different types of buyers. While providing suitable designer brand products and high-quality source resources in the supply chain, providing them with matching services such as copyright transactions, brand agency, and ordering, so as to help buyers upgrade their profit model will become the focus of this cloud transaction."
It is reported that this trade show is mainly located in the China (International) Fashion Brand Trading Center of Oriental Fashion Center. Through the "commodity + aesthetics + service" model, the design concept and design highlights of Chinese and Korean original designer brand clothing will be exported to buyers. At the same time, it continues the transaction characteristics of cost-effective and flexible supply chain. It adopts "three-piece minimum order" flexible supply of samples, small minimum order quantity, multiple styles and multiple brands, which can greatly meet the needs of group goods and product ordering needs Brand companies and MCN-type buyers. The trade fair site will also create an immersive ordering environment through innovation, realizing simultaneous online and offline ordering, specially developed and provided the "Weimeng" mini program selection project, and provided 100% Korean imported original goods online ordering service, in-depth development The brand label of "Original Design Trading Center" promotes the new upgrade of domestic retail formats.
Cloud·Wind Direction-Buyer Alliance Forum was announced
Since the official establishment of the China (International) Fashion Brand Trading Center in Qingdao, fashion resources have been more precisely targeted and focused on the buyer customer base. How to deal with the impact and change of new retail and adhere to the difficulty of differentiated operations has become the fashion industry Common issues. According to the relevant person in charge of the Oriental Fashion Center: "As one of the highlights of this year’s Oriental Fashion Season, it is hosted by the Circulation Branch of the China National Textile and Apparel Council and the Organizing Committee of China (Qingdao) International Fashion Week. Qingdao Chinatex Yilian Fashion Industry Investment Group The launching ceremony of the China Fashion Buyers Alliance and Oriental Fashion Buyers Forum and Dialogue hosted by the company will be held in Beijing, and an online live broadcast will be launched. Experts on industry concerns will provide professional answers on site."
Cloud·Art-Yellow Box Art Exhibition Continues to Exhibit
Design is the art that is closest to the life of the general public. The "Cloud·Art" section of this Oriental Fashion Season includes several major arts in the Haiyu Oriental Photo Art Exhibition, the Yellow Box Open Exhibition, the Yellow Box International Public Sculpture Exhibition, and the Yellow Box Experimental Space Magnetic Field Exhibition. The exhibition will allow originality to enter more people’s lives by creating original design art with a more fashionable atmosphere. The "Cloud·Art" section will continue for those who love art and fashion during and after this year’s Oriental Fashion Season. Provide exhibition.
The Oriental Fashion Center, where this fashion week is held, is located in the core area of ​​the Military-civilian Integration Innovation Demonstration Zone, Guzhenkou, West Coast New District, Qingdao City, Shandong Province. It is a fashion creative industry ecological park invested and developed by Qingdao China Textile Yilian Fashion Industry Investment Group. Qingdao Sinotex Yealink Fashion Industry Investment Group takes "life aesthetics disseminator" as its vision, "to weave dreams in China, and fashion and creative life" as its mission to create a full-industry chain ecosystem with original design trading centers as its core, and is committed to Shape the Oriental Fashion Center into a place for creative inspiration, a place for fashion trends, and a place for fashion culture to provide a display platform for talents in the field of original design in China, promote the rapid development of original design, introduce and optimize more international resources, and contribute to the fashion industry. Industry empowerment will help Qingdao move towards an international fashion capital and form the city's innovative business card of "Qingdao Fashion City".
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