Marketing psychology: specific customer law to improve sales performance

The specific customer law means that the store only accepts customers of a specific range or level to shop in the store, rather than attracting customers and objects regardless of the general store.

For example, women's shops, declining male customers and shops, attracted a lot of interested women, specializing in women's shop shopping; pregnant women shop, only pregnant women can enter the store, generally no pregnant women can not enter the store; newly married youth The store is specially designed for the newly married couple; there are also elderly shops and so on. Shops designed for specific customers will achieve better business performance.

In foreign countries, there is also a "left-handed shop" dedicated to left-handers, which designs and supplies various daily necessities for left-handers, and some curious customers will pretend to be left-handed to shop.

The specific customer method is to use the people's Qiqi psychology. Although some customers are restricted, this psychological effect will, on the contrary, encourage other customers to shop at the store, thereby promoting sales.

The method of restricting customers from entering the store should prevent a wrong tendency. For example, some cinemas adopt a trick of deception and deception. In ordinary video advertisements, "Children are not suitable", restricting children's admission rules, to tease the audience's exploration psychology. . Shops are different from theaters. Shops only have a year-round business and honesty to win a good image and credibility among customers. Cinemas often change films, and their impact is less than that of shops. Of course, movie ads should be realistic and not deceptive.

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