Marriage with big-name designers H&M's cheap deification

Giant advertising for "Karl Lagerfeld For H&M" apparel

In the fall of 2004, H&M took the first step to cooperate with celebrities. Although the marriage of the fashion emperor Karl Lagerfeld was only a short one week, three years later, a “Karl Lagerfeld For H&M” is still a collection of treasures. Not less than his Chanel masterpiece.

Model Jessica Stam shows H&M×Roberto cavolli with a leopard dress.

Inviting big-name designer guest has always been H&M's marketing killer. On November 8, H&M handed over the focus to Roberto Cavalli. The Italian designer is known for a large number of animal fur designs and sexy cuts. Madonna, Sharon Stone and Beyonce are all loyal customers of Cavalli. The series was launched on November 8th, 2007 in about 200 selected H&M stores worldwide, including 20 iconic men's wear and 25 women's wear including underwear and accessories.

The Robert Cavalli series of H&M stores all over the world were “looted” by customers in one day. Ebay on a beaded skirt has reached the lowest price of $ 500, the highest is up to $ 899. Even jeans have doubled their own selling price. Those small jackets that nobody cares about in Shanghai have sold more than 2,000 yuan. New York Fifth Avenue H & M store, someone bought a row of clothes hangers. This is not the first time H&M has created a myth in the industry.