Often online shopping clothes, should not be unfamiliar with the BONO brand, this high-end business men in the online sales is quite good, in Beijing, Shanghai and other first-tier cities launched more than a year, they won tens of millions of sales, and physical stores have equal shares. However, most consumers may not know that a few thousand dollars a suit of high-end clothing brand, in fact, is a brand new Bird's group. Good News Bird into the online shopping market, spotted the development of clothing online shopping market prospects. According to reports from Zhengwang Consultation, among the 21 cities surveyed by the consulting firm in 2008, the sales of online clothing reached 17.2 billion yuan, accounting for one quarter of the total online shopping and the largest and highest amount of online shopping. They rely on Taobao or other platforms, or self-built electronic mall, selling their products online. However, the traditional clothing brand fought e-commerce is not easy, the original advantages of offline sales channels, has now become the development of online market constraints. Once the goods onto the network, the new sales channel is bound to challenge the traditional model, no geographical restrictions, cheaper online shopping market will take away a large number of offline agents agents, evolved into "store fitting, shop orders ". When the well-known enterprise Youngor Group attempted to promote e-commerce, it was unanimously opposed by agents all over the world, resulting in the Youngor brand's online shopping plan had to be temporarily put on hold. How to balance the interests of the two? In contrast, Good News Bird has taken a curvilinear solution by developing e-commerce through new brands. The group in Shanghai to set up an independent BONO Clothing Co., Ltd, in addition to custom sales uniforms, but also opened online mall, sales BONO brand men's business. In order to avoid conflicts, the design, positioning, production and sales of this new brand are all distinguished from the traditional brand of Good News. BONO Garment Co., Ltd. retail and general manager of e-commerce peak introduction, the brand positioning in the 25 to 35-year-old first-tier cities consumers, and the good news bird in the second and third tier cities completely misplaced the positioning of middle-aged. At the same time, apparel design, fabrics and production lines are completely controlled by the company, ensuring the quality and the selling price of thousands, in contrast with the inexpensive PPG and VANCL. Now, this brand, which appears 6 years later than a good news bird, already has a comparable performance and has become a stable platform for the hi-bird group to successfully enter e-commerce.