Children's clothing culture is equivalent to the cartoon culture, which is currently the fixed pattern of the domestic children's clothing market.In fact, the cartoon image on behalf of children's clothing is very dangerous.Once the cartoon image is outdated, this represents the appeal of children's clothing brand has no effect, and this Children's wear brand will also be submerged by the trend of the times.So with the market into a large number of stores, lined stores than the situation, the domestic children's wear market is lonely, the concern is far less than expected. In the huge potential of children's clothing industry in the market, can stand in the country almost all foreign brands, leaving only about 30% of the domestic market share of the brand. From the perspective of market competition, children's wear plate is not mature enough, the degree of market segmentation is not enough, the key is the children's clothing brand cartoon too, the lack of self-confidence of its own brand. The economic crisis that has spread to the entire world is the motivation behind the changes in many industries. This has led to the already hot competition in China's children's clothing industry, but also accelerating the pace of change. Throughout China's children's wear industry, is still in the primary stage of development. The market is less well-known brands and well-known trademarks, but also in the breakdown of a single product is also very limited. In the exhibition space, basically only to see the distinction between color and black and white children's clothing, the pattern is mainly dominated by cartoon. From the brand culture point of view, the domestic children's clothing culture is too thin, design culture is too simple, the basic cartoon design is the core of children's wear design, a sense of the domestic children's wear culture or even equivalent to the cartoon culture. From a deeper perspective, the reason why the children's clothing market is immature, extensive management and lack of brand culture and other issues, is the lack of professional children's clothing market design professionals, corporate brand awareness and small workshop-style management. The main thing is too cartoon-based brand.