Brand interpretation of the brand into the fashion design of the spirit of the characteristics of the latest fashion elements to be integrated with the "simple and natural" "fashion avant-garde" "casual" "real aesthetic" "unrestrained" representative style, the new brand style For the busy urban people to bring a leisurely leisure cultural experience. Brand positioning: 22-32-year-old fashion-oriented young men, they are concerned about the fashion elements, the courage to challenge and innovation, is the elite in all fashion fields, and keen on the pursuit of international and fashion of the elite image.