BAIDUOLIYA 佰 多俐 Asia's autumn 2014 products are listed on the national hot investment promotion

BAIDUOLIYA 佰 多俐 Asia's autumn 2014 products are listed on the national hot investment promotion

1 Company Profile

1.1 Company Profile

Duo Duo Ya Fashion Co., Ltd. (hereinafter referred to as Duo Duo Ya) was founded in 2002 and is currently chairman Chen Yiquan. The company's headquarters is now located in Humen Town, Dongguan City.

Based on reality, long-term planning, quarterly investment of millions of research and development funds, design and creation of garments, excellent talents and superb pattern techniques, the company will combine the various heavy-arts of garment production with modern European and American styles to form a heavy process. And elegant high-end women's, the company has a sample of 800 to create 800 samples a year to create a high-quality team of 3000 models, and has many years of experience in apparel design and production. The company has more than 10 departments such as the development department, production department, design department, and layout house, and employs more than 500 people.

Since its founding, Kudos Asia has always insisted on advancing with the times, focusing on innovation, continuing to learn, following up on market trends, and based on the broad market of domestic first, second, third and line cities.

2 Corporate strategic direction

2.1 Brand Strategy

According to the differences in brand positioning and style segmentation, in line with the “pursuit of different styles, and beyond the market's popular style, each model has bright spots, buy points, and value, and focuses on process design, innovation, and simplicity in the atmosphere. Emphasizing unique design concepts, the company will develop and design more apparel in the future. The company will focus on design innovation and keep pace with the times, and will provide support for resources.

2.2 Information Strategy

How to control the data, how to manage the company's data, and the enterprise's information strategy are the long-term plans of the company.

At the beginning of the company's establishment, it introduced a data integration and management software with a complete system, sound functions, and advanced technology. It also made changes to the daily use of some companies according to local conditions, sales, delivery, inventory, procurement and other data in the internal system. Integrate, analyze data, and conduct accurate marketing, and integrate data effectively with the macro level.