Franchisee choose the brand should pay attention to what
In the beginning of the selection of joining the brand, first of all should be in their own city clothing market to do a certain understanding, especially in the vicinity of your store business district counterparts, to achieve the bottom of my heart.
If your level of consumption in the region can not yet be compared with the economically developed areas, then you can not easily blind to the introduction of high-priced clothing; If you shop in the vicinity of the opening of many home's casual wear brand, the competition is particularly fierce, then you can Staggering the scope of business, targeting the ladies wear or professional wear, the effect will be better.
Or the local consumers prefer the origin of underwear in Guangdong, do not like Shanghai, then you can give priority to joining the Guangdong brand ... ... These issues are clear, according to these circumstances to determine the approximate location of the brand to join, and then targeted To find joining brand, in order to be more effective, improve the success rate.
Before you decide to join the brand, the answer to the following questions you must be very clear in mind:
You want to join men's underwear brand , lingerie brand?
Locally acceptable product price range
Do you want to join the brand style is sports, fashion or comfort?
What are the special preferences of local consumers in the purchase of clothing?
How much do you plan to invest?
At this point your target brand range has shrunk to a certain extent, you may have already produced several candidate brands, and you can then screen according to the article we will mention later.
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Second, product popularity
Clothing is a special product, its purchase depends entirely on the consumer's degree of love of goods. Because of this, you want to join the branded Apparel in the local reputation is good, how popular products are the factors that need to focus on inspection.
This can be investigated in several ways. First of all, how is the brand popular in all regions of the country and what is the status of consumers? You can obtain the past sales data directly from the brand company, you can also understand from the side, by the mall, Agents agents understand that it's sales.
Second, according to the brand's positioning and product style, about the proportion of local people who will have a hobby to buy this product? To determine your target customer base is not enough. Also depends on whether its product pricing in a similar brand is not price competitive? Design and consumer spending habits and preferences of local consumers is not consistent, try to avoid the possibility of conflict and conflict.
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Third, fair and reasonable profit margins
Well, this one is of course one of the most important principles. Affiliate companies can give you enough profit margins? Look at the surface of the supply discount and replacement rate, is not enough, there are many hidden projects may not be seen. Still let us roughly calculate an account.
You need to invest about:
Shop house money (may need to pay a one-time payment of three months or even six months)
Shop decoration costs (one-time investment)
Goods funds (such as 38% of the purchase discount, then the retail value of 200,000 yuan of goods, you need to pay 76,000
Staff salary
Monthly storefront overhead (utilities, etc.)
Estimated income:
According to the store where the traffic flow and the surrounding brand sales, estimated daily sales of pieces, the best two kinds of minimum best plan, so as to draw the daily turnover margin. Be sure to remember to consider the sale of the discount factor, many times the goods are not sold according to retail pricing, there will be many promotions and discounts.
Next, subtract the estimated income from the investment, and estimate what space your profit will probably be in. What is the highest profitability, the lowest, and what is the minimum? How long will it take to recoup its investment? Which one is better , The level of legislation now.
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