Tod's new coach takes office in the expansion of the fashion market

Tod's epaulette coat

Chinese-American fashion designer Derek Lam

Recently, Jessica Alba, Katie Holmes, Mischa Barton and other popular actresses frequently wear the same Tod's epaulette coat in the entertainment pages of major magazines. The uniformed coat designed by Derek Lam for Tod's became the hottest star in 2006. Perhaps the success of the market brought confidence to Tod's. Tod's decided to officially recruit Chinese designer Derek Lam to his new position and appointed him as the new creative director. Before the cooperation between the two parties was only a contractual experimental nature. Obviously, Tod's is not willing to make only a leather brand known for Peas shoes, and fashion is exactly its ambitious next journey and battlefield.