Why is Belair's "Haomai" billion-dollar group?

At 2 o'clock in the afternoon on February 25th, the Mayor of Shaoxing City, the Mayor of Wenzhou City (second from the right), and the Chairman of the CPPCC National Committee Jiang Yunfeng (second from the left) and other leaders visited the Bailide Group and sold the industrial value of over 1 billion yuan to the industry in 2006. Germany sent plaques to show encouragement.

Last year, many media targeted the lens at Bealde. First of all, Lin Junjie, the spokesperson for Dreams, became a masterpiece of a strong brand and superstar of Uranus, followed by a major change in LOGO. He recently topped the ranks of one billion industrial output. A series of news events have made Byrd a focus of media attention.

The name of a store that deals in casual wear has risen to fame in the early 1990s and has undergone many changes.

For Balade, who has always played the Wenzhou brand and has a sales network throughout the country, 2006 is a year for its own name. In this year, Wenzhou's industrial output value exceeded 10 billion yuan in the number of companies added 10, a cumulative total of 31, the Belledale Group was honored among them, a name indeed. After more than 11 years of development, Ballard broke through the "ceiling" of development with an attitude of independent innovation and scientific development, showing a pattern of harmony and prosperity.

In 2006, Ballard Group's transformation year. The Wenzhou municipal government has vigorously implemented the cultivation measures of "56 big corporations and large corporations" and participated in the development process of the company as never before. It is against this background that Barrett seizes the opportunity to closely link the fate of the third five-year plan with the prospect of economic development in Wenzhou. This year, Byrd was regarded as a "post-differentiation era," thinking that differentiation is the first competitiveness! In the determination of product positioning, image positioning, terminal performance, display appeal has always followed the principle of differentiation! The Group’s management transformation, innovation and transformation, structural transformation, and the dynamic transformation of the mechanism showed that in this year, Bai Liede’s strong quality and external image, production and management capabilities, market competitiveness, and innovation and development capability were further enhanced; this year, Li Deyuan became a source of prosperity, poverty alleviation, enthusiasm for public welfare, and contributing to the society. He fully demonstrated his own good style. This year, Barrie seized the opportunity to make progress and overcome difficulties, successfully achieving the goal of a large group of 1 billion large enterprises. Has achieved good economic and social benefits.

Zheng Xiudong, president of Ballard Group, said that it is very difficult for a large number of small and medium-sized enterprises in Wenzhou to develop to a certain scale. It is very difficult to think about breakthroughs. This “ceiling phenomenon” has been plaguing the development of enterprises in Wenzhou and even Zhejiang. In order to break through the bottleneck of development last year, Ballard took differentiated operations as an important project. Everyone understands that the essence of differentiation is marketing innovation, so it is implementing the Group's five major transformations (management transformation, innovation transformation, and architecture transformation, In the process of institutional transformation and marketing), it has consistently adhered to building on the basis of fully researching competitors and subdividing target markets, deconstructing various elements of marketing in order to identify their own positioning and establish their own core competitive advantages.

The group’s strategy is to explicitly propose to break the old pattern of “winning by smallness, winning by more, winning by price, and winning by quantity” and build “win by quality, win by high, and win by strength”. Big win "new pattern.

Market watchers believe that Bai Lide's “Haomai” billion-billion-dollar group is the accumulation of a certain degree of self-accumulation by enterprises, and the participation of the government’s tangible hand will undoubtedly speed up this process. No matter whether it is the development of a company or the establishment of a brand, the governments at all levels will ultimately help Bligh to break through the “ceiling” and open up a new path.

Relying on the good wind, I sent me to Qingyun. Balade is a clothing brand that is good at learning and is good at driving in the wind. With the help of Chinese apparel manufacturers, the super popularity of brand spokespersons helps improve the quality of clothing and the added value of brands. It started. I remember when I first entered the metropolitan market, the Byrd found that her rival Giordano started to replace wooden shelves with metal shelves. Zheng Xiudong realized the necessity of advanced learning, so he immediately asked people to produce a batch of more beautiful metal shelves, and became the first Chinese store to use 100% stainless steel shelves at that time.

Zheng Xiudong implemented the "precise management" model in his business strategy of "implementing quality management and building a brand of 100 years." Facts have proven that Barried went out of the vicious cycle of low-cost vicious competition in 2006 and will continue to integrate resources and build China this year. Mainstream casual wear national brand.