Following "Jiffen", "exceptions" will enter Paris Fashion Week next spring

The second Chinese brand to participate in Paris Fashion Week after Beijing "Jifen" brand

According to the exclusive news of the French High Fashion Association's China representative office, the “exception” brand from Guangzhou will represent China to participate in next year’s Paris Fashion Week. This is the second Chinese brand to participate in Paris Fashion Week after the Beijing “Jifen” brand.

Exceptional Chairman Mao Jihong said that as for the launch of "Frankie Xie" brand at Paris Fashion Week, and Gifuin, this exception will also launch a brand new brand in the Paris Fashion Week - Useless (useless). "Useless" is a contemporary, experimental, original work created by the designer Mark. Exceptions The theme of this Paris Fashion Week conference has been identified as “Story,” which focuses on some of the stories of the designer's creation of costumes and the stories of clothes and people, with a strong artistic flair. However, Mao Jihong also stated that the “useless” show in Paris will not deliberately emphasize the Chinese elements. It is mainly to do its best to express the characteristics of the designers themselves.

Zhao Qian, head of the French representative office of the French High Fashion Association, said that exceptions have made adequate preparations for the Paris Fashion Week and this time it will have a positive impact on “exceptions” at the Paris Fashion Week. She said that “Exceptions” and “Jiffen” are two brands of different styles. The exception of Mingchun's march into Paris Fashion Week will give the international fashion world more opportunities to showcase Chinese fashion and help the international community understand China more. Designers and Chinese fashion.