Benetton recently celebrated the 40th birthday of the children's wear collection at the Teatro10 in Cinecittà , Rome. Benetton also hosts an exhibition that details the Benetton children's clothing brand and how it can lead children across the globe to create new ways to dress. In his opening address, Alessandro Benetton, Deputy Executive Chairman of the Group, said: "Children are at the heart of our children's wear development and we care about and take into account their everyday needs, whether going to school, playing or having free time." Benetton's children's wear has been steadily growing since 1969. Today, we will continue to look to the future with our two new SisleyYoung and Tween collections, and we firmly believe that investing in children is a real investment in the future. "Benetton's History of Children's Apparel Trademarks - Composed by GiulianaBenetton in 1969 The latest series of works to date, as well as popular advertising, photo images and editorials published in leading magazines, as well as a number of representative products that have contributed to the revolution in the concept of children's clothing, One of the historic exhibition of 11 reviews and presents. Over the past decade, Benetton's children's clothing has doubled to 60 million pieces a year, accounting for more than 30% of Benetton's total turnover. Currently there are 1,100 children's clothing stores around the world, clothing styles and series are classified as SystemBaby (newborn baby to 5 years old), SystemKid (6 to 12 years old).
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