"The situation of early childhood development of infants born in China after 2000 is nearly 10% higher than that of 30 years ago." Recently, according to the "Chinese children's clothing online shopping rankings" launched by Taobao, the children's clothing size currently sold on Taobao is far higher The average height of Chinese children 30 years ago shows that the new generation of children in China is in the best historical growth environment due to the substantial improvement in nutrition, living environment and medical benefits. According to the Chinese Ministry of Health Children's Physical Development Survey in 1975, the average age of children between the ages of 6 and 7 was 112 centimeters. According to Taobao's sales records of children's clothing in October 2009, the average height of children of the same age has risen sharply to 120- 125cm, an increase of more than 7%. In addition, children's bust, weight and other indicators are significantly higher than 30 years ago. Taobao released children's clothing sales data also with the 2005 National Fourth Children's Physical Development Survey results are basically consistent. To 6-12 months of child height, for example, Taobao sales in this age range of children's clothing size between 70-80cm, compared with the data released by the Chinese Ministry of Health 69-78cm, the difference is only ± 2cm. Taobao sellers: increasing demand for large size children's clothing along the coast "DDNK_82002" Taobao shop operating more than 4 years, and now, her store sales market has spread all over the country, average daily turnover of more than 10,000 yuan, maternity wear, Children's clothing, milk powder, etc. Almost all the hottest baby products nowadays. "From my experience in selling children's clothes in recent years, the size of children's clothing has seen substantial growth in the past four years." DDNK_82002 "told reporters." DDNK_82002 "showed some sales records to reporters: Compared with the same period in 2005, about 1 / 4 children's clothing size "swell", excluding weather factors, these size growth of children's clothing sales area mostly Zhejiang, Guangdong, Shanghai, Beijing and other coastal or economically developed areas, and inland areas, including Xinjiang, Qinghai and other provinces did not appear Size increase. "DDNK_82002" frankly told reporters that these situations may be more concentrated with Taobao users in the coastal areas, but light from the digital point of view, the growth of children in coastal areas has been significantly higher than the rest of China. Size attributes Earlier was forced to adjust responsible for the operation of baby products Taobao Mr. Weng told reporters that from the beginning of 2009, Taobao will be the size of the children's clothing made a larger size adjustment, "Now the growth rate of children even more than us Taobao baby category update speed! ", Weng believes that the original size of the children 's clothing Taobao property based on the average size of China' s infants and young children in 2003 custom, put it today has been slightly outdated." If Taobao does not adjust the children 's clothing properties, young parents often can not be based on age Search for the size of the baby's clothing for children. As a result, Mr. Weng led the Taobao maternal and child category team will increase the size of all children's clothing than the average increase of 10%, even in 3 months, the size range of infants and young children from 45 cm to 60 cm, lifting up 30%.
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