In 1988, Cai Shiming, the chairman of Hong Kong Jiarong Company, a businessman from Shishi Port, invested heavily in the establishment of Shishi Development Corporate Garment Co., Ltd. In the third year, he founded Starland Sporting Goods Co., Ltd., producing Strand denim clothing, jackets and golden rhinoceros Po casual wear, the annual output value of more than 100 million yuan. In a short period of ten years, gold rhinoceros brand has been the rapid development, with its Min faction style has occupied a place in the north-south. In 1998, Golden Rhinoceros was appraised as "China's Top Ten Men's Brands" by China National Garment Association and China Fashion Designers Association and was successfully listed on the Hong Kong Stock Exchange on June 17 of the same year. The three major brands of gold rhinoceros, Strand, Libya unique in China's casual wear market, franchise customers, distribution customers, specialty stores and zero counters throughout the country, the product won the "Golden Bridge Award" three consecutive championships and other awards. Golden rhinoceros is the earliest use of fictitious business model lions clothing brand, founded at the beginning, focusing on the fabric and washing characteristics of the denim series, once launched, quickly popular in the north and south, has created numerous stores in the country, department store annual sales Super 1000000 yuan of performance, businesses and customers after another. However, the strong market demand exposed a serious shortage of production capacity, so a large-scale integration of upstream production resources quietly opened the move, they began to let their peers become their "processing plant." In 1992, the development companies in Hong Kong, Italy and other places registered men's casual brand gold rhinoceros and the main mall at the same time, established a monopoly channels. With a large number of OEM partners and terminal monopoly outlets, gold rhinoceros gradually embarked on the path of virtual operations. This is the first lions to take the virtual business model of clothing business. "Before the foreigner to the lions, one of the clothing brands to buy is the gold rhinoceros casual wear." A veteran of the apparel industry, gold rhinoceros antelope logo design, was the pursuit of quality of life and has a certain cultural qualities Essential clothing for young men. In 2001, the company introduced the franchise model. After nearly a year of market reform and adjustment, the two leisure brands expanded at an annual rate of 100 franchised stores (counters), and the original outlets also regained market potential and boosted The company entered the fast lane. In the highly competitive apparel industry, the company became a major Shishi company focusing on the manufacturing and sales of apparel. After Golden Rhinoceros pioneered the history of Shishi apparel marketing, the company suffered a business crisis due to some problems. In March 2002, Cai Tianzhen, chairman of Singapore Taishan Group, a businessman of Shishi, acquired Golden Rhinoceros Holding Company with more than 70 million Hong Kong dollars. Three months later, Golden Rhinoceros Holdings changed its name to the Taishan Group Holdings, and on the third day of the Taishan Holdings backdoor listing, Cai Tianzou, originally trading at HK $ 0.04 per share, placed 515 million shares at a price of HK $ 0.27 per share. It is reported that the current gold rhino brand management team has been repackaged in Shenzhen to operate another new clothing brand.
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