Today, as the financial crisis still reveals its shadow, a series of signs of "pick-up" have emerged in "miraculous" economic conditions in China. July 16, A-share market rushed 3200 points. As a result, foreigners who have been "tormented", especially luxury brands such as Louis Vuitton, Chanel, Hermès, Burberry, and Tiffany, who were hit hard by the financial crisis, One after another will turn their attention to fishing in China this "paradise." In contrast to Beijing, Shanghai and Guangzhou, which have long been plowed by these big luxury brands, the second and third tier cities such as Xiamen, Changsha, Xi'an, Qingdao and Wuxi have become "big names" for luxury competition. Not afraid of the winter after another into the building Since the end of last year, when global economists and entrepreneurs are still discussing how to deal with this rare financial crisis, GUCCI, Louis Vuitton (LV), Azim yacht, Hummer, famous Italian Fashion brands such as MaxMara world famous "chills" one after another into Xiamen. Last October, Armani, the first-line fashion brand, landed in Xiamen for the first time, adding another member to Xiamen's luxury goods. Xiamen Swarovski's sales reached the fifth place in the nation. A large number of international famous brands including Zassatti and Jacques Lion Also be introduced by Cinda; optimistic about the market in southern Fujian Province, Louis Vuitton Xiamen Marco Polo stores after the expansion also expanded by the end of April this year, the re-opening of more than 7,000 kinds of goods. May 8 this year, Xiamen Panji International Famous Center "Adversity" opened, GUCCI, Hermes, MAXMARA dozens of top international brands have been settled. It is reported that the future HERMES, EMPORIOARMANI and other international brands will also stationed. In addition to Pawki famous center, Xiamen and the upcoming imminent appearance of the Plaza there are Outlets discount centers, etc., SM is also preparing to build a nearly 100,000 square meters in the second phase of the rich consumer "luxury District "will gather the world's luxury luxury brands. In addition, some international high-end yacht brands have also settled in Xiamen. Apart from the Azim yacht that has already entered Xiamen, the company has also obtained the agency power of this yacht this year. In addition, the first yachting brand from Germany, the world's second largest yacht builder, the German Bavarian yacht opened its first yacht 4S shop in Xiamen in March this year. In addition, known as the "Rolls-Royce" in the SUV luxury brand - Hummer, carrying 3C certification, also formally opened in Xiamen business. White-collar love to buy players to play cool Goldman Sachs predicts that the next 5 years willing to spend luxury goods in China will rise from 40 million to 160 million population in second and third tier cities is the main support for the luxury goods industry. Data shows that more than 80% of the world's top luxury brands have been established in China. Fujian, and Xiamen in particular, is an important market segment for luxury consumption in China. With the development of the three links across the Taiwan Strait, the Xiamen Yacht Industry and the international cruise terminal, Xiamen is increasingly attracting the world's luxury tycoons. Xiamen will be the future "Hercynian luxury capital", a very good example confirmed this conjecture. As Xiamen's first high-end merchandise duty-free shopping malls - Xiamen Xinda duty-free shopping malls last year revenues have exceeded 100 million mark. In Xiamen, a local magazine known for fashion, the reporter saw a few white-collar workers in the "sun" from their tax-free shopping malls a list of purchases. Mr. Lien's list of lawyers is: Cardigan shirt 2580 yuan, suit 7680 yuan, tie 1149 yuan, ECCO presidential shoes 2999 yuan, 1149 yuan Panasonic irons, Taiwan Kaohsiung million soy sauce 30 yuan / bottle, red bean chestnut cake 34 Yuan / bag; import and export business Miss Xu's shopping list is: PRADA perfume 685 yuan, Dunhuang EIGHT series 3850 yuan bag, 1795 yuan wallet, 610 yuan Jessica sling, Mary Philip dress 2180 yuan, Samsonite With drawbars computer briefcase 3650 yuan (the above prices are in RMB). Xiamen workplace has formed a focus on consumer brands, the pursuit of sophisticated white-collar workers life. In addition, Xiamen also has a lot of luxury "players." As the top sports car collection in China - Cai Duan Hong on the collection of a dozen of the world's top brands, including the world's fastest sports car, more than 1,000 horsepower Bugatti Veyron, Porsche Boster, Porsche Carrera GT, Ferrari F430 convertible, Aston Martin DB9, Lamborghini Murcielago, Super Seven, Lamborghini LP640, Ford GT ... During the "NPC and CPPCC" two sessions in Xiamen City this year, the Zhigong Party Xiamen Municipal Committee made recommendations that we should vigorously nurture the high-end consumer market in Xiamen, Promoting the restructuring of commerce has been put on the agenda. According to Li Yukun, the chief proponent of the proposal, according to a survey of high-spending groups in Xiamen City, there are 2.43 million permanent residents in Xiamen, 400,000 office-building white-collar workers and 200,000 households in the Golden Triangle of Minnan City in Xiamen. Shanghai overseas Chinese, returnees, business management, Xiamen, Xiamen has a stable source of high-end consumers and sufficient purchasing power. In addition, one-hour economic circle around Xiamen is taking shape. More and more high-end consumer groups are coming to Xiamen for shopping, boosting the consumption of luxury goods in Xiamen. One. At present, the proportion of wealthy people coming to Xiamen is over 60%. They have long been the new force in Xiamen's luxury goods market. According to insiders, at present, Xiamen Commercial has accumulated a huge amount of energy for development in the high-end department stores. There are already many top brands in the world that have gathered in Xiamen, forming a brand effect that has attracted high-end consumers in the cities around southern Fujian. It is estimated that per capita GDP in Xiamen is expected to exceed 15,000 U.S. dollars by 2020, and the space for luxury consumer demand is huge. Xiamen has the potential to create a "Hercynian luxury capital."
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