Japan's ABathingApe Costume Debuts "The Deaf" Whirlwind

Shop appearance

BAPEStore store door feels capsule feeling

A camouflaged swearing sign everywhere in the store

Use special lighting effects in the store to create a modern feel

Star Qi He

Hong Tianming and Zeng Zhiwei

Huang Weiwen

Practicing Haiyan and Chenshan onions

Huang Weide

Should adopt children

Nigo and Shen Jiawei

A group of young singers are fans of ABathingApe

Many trendy people are familiar with the Japanese brand ABathingApe. The brand's logo, the deaf, is highly sought after by fashionistas and is seen as a representative of Japanese fashion and fashion.

The ABathingApe brand was established in 1993 by Nigo (Chiao Tatsumi). The name was inspired by the 1969 film "Planet of the Apes." Nigo is an awkward fan. He likes to collect items about the deaf and is a collector. Therefore, many of the products he designs have a deaf personality.

In a short period of 13 years, this Japanese fashion brand has become popular in Asia and European countries. Its products have become sought after and copied. In recent years, Nigo has also expanded several different styles of brand by-products such as Apee, Bapy and Milo. Previously want to buy this brand of products only to help friends in Japan tourism, or to buy expensive "parallel imports", now the world's largest set ABathingApe, Apee, Bapy and Milo four brands in one BapeStore descended to Hong Kong, for Like Fans of ABathingApe brings good news.

The world's largest store settled in Central

Hong Kong's major fashion group IT is known for representing many world-famous and potential fashion brands. This time, it collaborated with the leader and designer of ABathingApe, Nigo (Nagao Chiaki), to open ABathingApe, Apee, and Bapy in Hong Kong. And the four brands Milo BAPEStore in one shop. This two-storey concept store with an area of ​​5,300 square meters is the largest BAPE Store in the world.

The BAPEStore in Hong Kong is located at 10 Queen's Road Central, Central. On the opening day of April 1, the waiting crowd waited outside the store and waited to witness the festive moment. Nigo hosted the opening ceremony at BAPEStore in Central.

BAPEStore's design was led by Japanese interior designer Katsumi Masao. BAPEStore's floor-to-ceiling glass automatic doors can be seen in the shop's scene. The whole store features simple white as the main theme. Beige ceiling and marble mosaic floor are set against each other to create a clean and neat feeling. There are color camouflage consisting of the deaf symbol on the ground or on the ground. The pattern, led by a series of colorful staircases operated by the LED series, leads a crowd of “deaf” fans into the store.

The shop also uses screen TVs and special lighting effects to expand the sense of space and create a modern atmosphere. There is also a surreal design of glass flooring. A pair of distinctive sports shoes are conveyed on the oval conveyor belt in the floor cabinet. The mirror image of the sports shoes is reflected in the cabinet mirror to form a multi-level visual effect.

The two-storey display racks full of BapeSta sneakers are awe-inspiring. The colorful shoes on display stand in stark contrast to the simple décor of the store. It is vibrant and energetic.

On the second floor of the store, there is a VIP room in black and white tone. Inside the room are white BAPE star-shaped black carpets, gray sofas, and dark brown straight grain wood for decoration. The logo is visually stimulating and creates a multi-layered aesthetic.

Opening Party Starlight

Many people in Hong Kong's entertainment circle are fans of ABathingApe. At the opening party of BapeStoreHongKong on the night before the opening -- March 30th, there were many entertainment circles in addition to the brand designer Nigo. Hee, such as Zeng Zhiwei, Hong Tianming, Qian Jiale, and many popular stars, including Huang Weiwen, Li Wei, Ying Caier, Lian Haijun, Chen Shancong, Huang Weide Huang Hexi, Xue Kaiqi, Wu Riyan, Krusty, Oscar, Li Shanshan, Zhang Xuerun, Ye Liang Meilan, Wu Jialong, Shang Shan Anna and Zheng Shiyun, etc., everyone took pictures in a warm atmosphere, in which Nigo and the IT owner Shen Jiawei were even harder to see each other.