French Montagut brand 2006 China market new era

06 New products in spring and summer - classic driving fashion At the beginning of 2006, the French classic clothing brand Montagut, as always, presented new seasons of spring and summer fashion products to consumers. This year, designers closely linked five major design themes of light-wire products: art galleries, timeless classics, sportsmanship, innovation and evolution, and spring sunshine, merging classic and modern fashion elements, and creating a trend to grasp the pulse of the times. The spring and summer fashion trends added a touch of bright color.

The century-old classic brand still maintains its youthful vitality and dynamics, and continues to innovate in the classics. Montagut's sports spirit and innovation evolution series in this quarter have strengthened the dynamics of the clothing, combined with the superior perspiration-permeable and non-deformable characteristics of “bright thread” to create a cool sportswear and casual wear, and also catered to buyers’ constant challenges. , Beyond your own personality.

It is worth mentioning that the proportion of women's wear was increased in the 2006 Spring-Summer Fashion Collection, which is intended to tell consumers that Montagut is more than just a men's classic brand. Women can also find their favorite in this French brand. Style. The Spring Sunshine series is designed with romantic motifs, natural elegance, and spring rainbow. It shows women's freedom to pursue relaxation and movement, freeing them from their straitjackets, and women in the new era can also ride on the green field. You can run freely in the sun...

The new flagship store opened - embarking on the new brigade logo French brand Montagut marched to mainland China for more than 20 years, Montagut decided to rebrand its brand, following April 3rd and April 6th, 2006 in Causeway Bay, Hong Kong and Beijing After Wangfujing opened its new flagship store, the first direct flagship store in Guangzhou was unveiled on May 19th. Montagut's new direct flagship store provides consumers with a full range of distinguished services.

In order to cater to the increasingly younger market strategy of Montagut's brand, Montagut's new flagship store environment is comfortable and spacious. The concept of interior design stems from the architectural style of Haussman in Paris, which shows the brand spirit of Montagut – elegance, fashion, innovation and high quality in France. fashion design. The design of the flagship store is like a French-style mansion: the well-crafted Parisian stone walls are carved with the famous Montagut floral logos and the Parisian-style metal doors make the newly-designed flagship store exude uniqueness. And elegant French style. In addition, in the flagship store, the unique and elegant aesthetics of the Montagut safflower logo are displayed as stylish installation arts to welcome customers to visit the Montparnasse.

The flagship store features soft champagne and brown as the main colors, designed to create a stylish, elegant and meticulous French style. The theme of color extends to the combination of artificial Parisian stone walls and wooden display cabinets, and cleverly combines details such as dark silver decoration, fully catering to the modern French atmosphere radiated by the overall design. The ingenious design of the flagship store not only showcases Montagut's internationally renowned “Fil-Lumiere” fashion collection, but also shows that Montagut’s consistent pursuit of elegant and simple fashion is a consistent concept.

In order to interpret Montagut's classic legend of a hundred years, the flagship store specializes in the establishment of the Montagut History Corridor, which shows the brand's historical photographs since its foundation in 1880 and the latest fashion developments. In addition to the historical promenade, the store uses the concept of space more subtly and designs different independent display areas. The entire series of Montagut fashion elaborately designed by French Montagut fashion designers is clearly displayed in front of your eyes. The series includes flagship stores. The exclusive men's and women's wear "bright silk" series, men's business wear, weekend casual wear, sporty bright silk shirt, women's series and a variety of men and women accessories. Located in the center of the shop hall, eye-catching red flowers welcome everyone who enters Montagut's world. Another feature of the flagship store is the design concept of "Luxury French Gentleman Residence", which allows customers to freely browse and buy their favorite goods in an unrestrained and comfortable environment. In every detail, Montagut strives to make every customer experience super service and high quality products.

With its new design concept, Montagut's new flagship store perfectly demonstrates the superior quality and long-lasting fashion aesthetic of French Montagut, and presents the gracious Montagut fashion country. Following the opening of flagship stores in Hong Kong, Beijing (Wangfujing Street) and Guangzhou (Guangming Square), Montagut's new store concept will be further showcased in Shanghai. Expand the field of authorization and become more and more brave

The current range of products authorized by Montagut will expand into the men's line, cashmere sweaters, ladies' sweaters, shoes, bags and leather goods, stationery and lighters, children's clothing, lingerie, fashion pajamas, bedding, Underwear and Socks, sportswear, sports shoes and down apparel. These products are produced and sold by Montagut's rigorously selected authorized manufacturers and distributors according to the French Montagut standard, while retaining the authentic French fashion style while ensuring quality. Montagut's classic yet modern features are fully reflected in these diverse products. This measure reflects exactly the development of Montagut's brand and its impact, but also due to the expansion strategy of the franchise product line.

In the customer cluster in Mainland China, between 35 and 45 years old, the customers are relatively young. They are currently planning to rejuvenate the brand and cater to the wider market. They have established more than 3,000 sales outlets, including counters across the country, as distributors and franchisees of various types of products. Menswear distributors sell only menswear, and footwear distributors only sell shoes. Combating piracy and counterfeiting - effective

In order to safeguard the interests of consumers and their own brand value, and to prevent some unscrupulous merchants from infringing on Montagut's brand, Montagut has been actively involved in the strategy of protecting intellectual property rights and combating piracy and counterfeiting. The result is fruitful. The company protects its brand image through legal means. It also supports the establishment and improvement of China’s intellectual property protection system. It has played a crucial role in the healthy and sustainable development of the Chinese economy. Consumers can dial the toll-free hotline 800-820-0296 using a landline phone, or log on to Montagut's official website and click on “Online Certification”. Follow the instructions to provide information on the product's hanging card to verify the authenticity of the purchased product. Promotion activities - continuous

Montagut's first direct flagship store on the mainland was unveiled in Beijing on April 6th this year, and business exchanges and fashion shows introducing more and more comprehensive Montagut product lines were also held on the same day. On May 19, the Montagut flagship store in Guangzhou was also unveiled. In order to conduct more comprehensive publicity in China, Montagut has begun to hold press conferences in 10 cities, including Shanghai, to introduce Montagut's latest Spring-Summer collection.

To thank customers for their support for flagship stores and image stores, from May 20th, Montagut will hold promotional activities. The event's gifts are “flowers” ​​and together with the Montagut brand, they aim to bring Montagut closer to consumers. The distance between. It is not hard to believe that the romantic flower from France will once again sweep across China's land of China and use its dedicated service and brand's excellent quality to stay in the hearts of consumers.

With Montagut’s new flagship store, it has officially entered Beijing and Guangzhou in succession, marking the arrival of a new era of Montagut in the Chinese market.

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The international brand "Montagut", since its inception in 1880, has achieved great development in the world, especially in Asia and China. In 1979, Montagut's "bright silk" series of clothing entered the Chinese market for the first time; in 1999, it set up representative offices in Beijing, Shanghai, Chengdu and Guangzhou, and set up several Montagut bright silk agents to represent and distribute all of Montagut's domestic products. "Light wire series. In September 2000, Montagut began to rigorously select high-quality licensees to produce and sell Montagut franchised products, including: men's wear, cashmere sweaters, ladies' sweaters, footwear, bags and leather goods, stationery and lighters, and children's clothing. , women's underwear, fashion pajamas, bedding, underwear and socks, sports and leisure apparel, sports shoes and down jacket series. With the expansion of the product range, Montagut has so far established more than 3,000 sales outlets throughout the country and opened 18 brand-new and extremely contemporary first-generation flagship stores. In 2006, Montagut successively opened new flagship stores directly operating in Hong Kong, Beijing and Guangzhou, and opened an image shop in Macau, marking the new milestone of Montagut's development.