Shenzhen high-end brand cosmetics prices quietly affect the new consumption tax

Since the implementation of the new excise tax policy for more than a month, its impact has gradually begun to show up in some areas. Following the successive price increases for automobiles and high-end watches, the reporter visited the high-end cosmetics market in the city recently and found that Lancome, Clinique, Guerlain and many other famous foreign brands Cosmetics prices have risen quietly, with price increases ranging from 10 to tens of yuan, and brands such as Butterfly Makeup and Yuexi are also brewing prices.

The new consumption tax stipulates that high-end skin care cosmetics originally collected at a tax rate of 8% will now be levied according to the 30% standard. How to define "premium cosmetics" is a difficult point. But once the high-end concept is determined, high-end cosmetics may face higher consumption tax. According to industry insiders, at this time, price adjustment does not exclude merchants from worrying about higher consumption tax and “preparation”.

Market prices have been a general trend

The reporter on the first floor of the Huaqiang North Maoye Shopping Mall saw that prices have always been relatively stable in high-end imported cosmetics, and the recent value began to rise slightly. Since the end of April, Clinique's whitening serum has risen from 650 yuan to 680 yuan. In the Biotherm series of cosmetics counters, the original price of water element essence of 490 yuan was raised to 530 yuan. Lancome cosmetics a counter salesman also confirmed that "the Lancome eye cream, perfume, skin toner and other types of products have been adjusted prices online, less up 10 yuan, more than twenty or thirty yuan." In Guerlain cosmetics counters, Some products have also risen in price. A night cream in the "laser triple anti-wrinkle series" was sold for 980 yuan before the price increase, and after adjustment it was 1,030 yuan, which was an increase of 50 yuan over the original price.

In the shopping malls of the stars, Miss L'Oreal sales counter cosmetics counter said that the brand's whitening, moisturizing products have increased prices, but are slightly higher prices, such as moisturizing toner only rose 7 yuan, the biggest increase is only 10 yuan .

Consumers should buy or buy

Although the prices of high-end cosmetics have been bullish, but many sales staff have said: "The sales situation has not been affected."

On the first floor of the shopping center of the Star Plaza, Ms. Wu, who is purchasing an imported brand of cosmetics, told reporters: “Anyway, I didn’t go out too much at once, and I couldn’t give up my maintenance and care for my skin in order to raise the price by tens of dollars. The purchase is still for use."

However, some of the brand's responsible persons said that after the price increase, complainers also have. The reporter saw at the Biotherm counter that one of the consumers had originally wanted to buy an essence, but hesitated repeatedly after seeing the price. After a few comparisons with a number of dressing cabinets, he returned to the original purchase, she said: “ Although the price has gone up, it has worked really well."

Manufacturers increase prices due to cost pressures

As for the price increase of Lancome and Biotherm, the explanation of the parent company L'Oreal’s relevant person is that the company hopes to raise the price level of high-end cosmetics and other products through the price increase. It is understood that L'Oreal's makeup product price adjustment actually began in March, this time the price adjustment is partly due to rising euros and rising costs, but the bigger reason is the brand's own positioning adjustment.

The salespersons of Diedie, Yuexi and other brands stated that they have not received notification of price increases yet, but raw material prices have risen and prices are an inevitable trend. Ms. Zhang at Diedie counter pointed out in particular that the company’s Mannequin silk-soft series will be adjusted next month, and specific changes will not be disclosed.

Insiders pointed out that how to divide the standard line of high-end cosmetics and general cosmetics is a difficult point for collecting consumption tax on high-end cosmetics. It is not objective to simply divide the price by price, because the weight of each type of cosmetics is different. If more than 30 yuan is divided into high-end cosmetics, then there will be the same 30 yuan but different weight problems. Therefore, the more scientific method is to divide the price per unit weight.