Japan's second largest cosmetics brand Kanebo renamed Kanebo

The introduction of drug brand Fu Li Fang silk

Kanebo renamed Kanebo new appearance

Japan's second-largest cosmetics brand Kanebo's cosmeceutical brand Fu Lifang silk was announced in Beijing on the evening of the 12th and officially entered the Chinese cosmeceuticals market. What catches the eye is that Kanebo Cosmetics (China) Co.

Kanebo Cosmetics (China) Co., Ltd. Vice Chairman and General Manager, Kanezumishi, revealed to reporters yesterday that Kanebo Cosmetics (China) Co., Ltd., a newly established wholly-owned subsidiary, will maintain its existing independent legal personality, cosmetics brand, and Contractual relationship with the customer.

On January 31 this year, Kanebo became a wholly-owned subsidiary of Kao. Previously, Kanebo's company name in the Taiwan region of China was Kanebo, and the new name means that Kaohsiung Kao began to fully integrate, including a unified image.

As the first step in integration, Kanebo officially introduced China's Fusifangs, its cosmeceutical brand, which accounts for 30% of its sales in Japan. Fulifangs will be in Beijing Zhongyou pharmacy, Xidan Golden Elephant Pharmacy, Oriental Plaza Golden Elephant Pharmacy, and Medicare. The new Huatang pharmacy, the Star Shengren and Parkson pharmacies, and the New World Golden Elephant Pharmacy set up counters.