Ya Lu deer marketing tactics new tactics to expand underwear industry

Yalu Group is the well-known garment enterprise in Huangjing Town, Taicang City. It mainly manufactures down jackets and winter clothes. After more than 30 years of hard work, Yalu Group owns well-known trademarks in China, famous brand products in China, national inspection-free products, Environmentally friendly products ", its blue ice, rural tree, Yalu free and other brands. In order to better development, Yalu put forward the corporate philosophy of "extensive cooperation, independent innovation, internal and external integration, leading the industry reform and shaping the world brand", and launched four marketing measures timely: First, enhance the core competitiveness of Yalu brand. After years of successful registration of Yalu trademark in 16 countries and regions, Yalu has set up a competitive technology platform through proprietary technology and technological innovation this year, integrating R & D, production, sales and import and export on its own , The full implementation of the brand strategy of sustainable development, systematic integration of the company's brand resources, and further create the core competitiveness of Yalu brand. Two extension of the first product, reduce production costs, the establishment of joint ventures and cooperative enterprises. Down in the rapid growth in domestic and international market demand, only Yalu will consume nearly 2,500 tons a year. If these down all the outsourcing, both a lot of money backlog, but also subject to the manufacturer, recently, Yalu and Australian merchants, co-launched the feather processing project is expected to project completion, Yalu annual can reduce the production of more than 2000 million Cost, space for development will become even greater. Third, expand the scale of production, accelerate the pace of "going out". A total investment of 500 million yuan, "Yale de Gaoyou Industrial Park," completed last year, this year launched two, all completed and put into operation the industrial park, will Yalu Group's production scale increased by 50 %%, which among the world's largest One of the green industry base. Four innovative marketing system, the implementation of "manufacturing and retail" catch both co-management. Ya Lu spent nearly billion to buy the "Xuzhou Baiyun Shopping Center" after the establishment of the Xuzhou Yalu Baiyun Shopping Center, Lianyungang Yalu Down City, then the two yalu down jacket sales grew 50% over the previous year. This year, Yaer Determined to consolidate the country's 8,000 sales outlets, based on the expansion of direct marketing model, try to create direct access to the retail business, increase economic efficiency and enhance market competitiveness. In this measure, Ya Lu also broaden its channels to the development of underwear. Talking about the business practices of Ya Lu underwear marketing, immersed in the underwear industry for more than 10 years, Suzhou Sheng Ying Lu, vice president of Garments Co., Ltd. Mr. Ma Nanshan said with a smile: "The crazy operation of this industry has passed the era, if still To learn from others' old ways can only make the risks of enterprises bigger. The tone we set at the beginning of our operation is pragmatic and trustworthy for a long time. Therefore, we did not hit at high altitude like other enterprises, advertised investment associations, and the whole country blossomed. We will focus on the development of differentiated products and cost control, channel-hosted alliances, the implementation of ground terminals, we hope consumers can get the good value for money underwear products, Deer partners in the Yalu cooperation with the real profitable development, from product quality and appearance, from the channel profits and policies to focus on force, the enterprise resources focus on the promotion of five key provinces to promote breakthrough now we have not seen Yalu underwear More "stage performance", but the actual "underground marketing work" really brings a good market performance and With the rapid development, the underwear market in China needs more transition from artistry to scientific transformation. The real competitive advantage of enterprises is often the accumulation of basic practice, which leads to the leap in quality and change and forms a unique mode competitiveness.