Improve the sales performance of men's brand domestic market improved

Recently, men's listed companies have announced three quarterly reports. From the published sales performance situation, the gradual improvement of the domestic market, the brand men's operating performance to achieve more substantial growth. The good news for the third quarter of the company also showed a substantial increase. The company achieved a net profit of 63.0878 million yuan in the third quarter, an increase of 121.86% over the same period of last year. The first three quarters of its net profit of 103 million yuan, an increase of 81.73% over the same period last year. Septwolves released the third quarterly report, the company achieved a single quarter operating income of 576 million yuan in the third quarter, an increase of 94%, an increase of 48%; net profit attributable to the listed company 38 million yuan, an increase of 113% growth of the chain 42%. 1 ~ 6 months, Septwolves operating income, net profit increased by only 4%, respectively, 10%. In the first three quarters, total sales revenue of Septwolves was 1.456 billion yuan, up 27.62% over the same period of last year; net profit attributable to shareholders of listed companies was 133 million yuan, up 28.74% over the same period of last year. Compared to the former two, Youngor third quarter results appear relatively dull, but its net profit also achieved a more substantial growth. Youngor third quarter sales revenue of 2.748 billion yuan, down 0.77% year-over-year, the chain fell 2.3%; net profit of 332 million yuan, an increase of 55.3%. It should be noted that Youngor clothing exports blocked the first three quarters of this year, but relying on domestic sales growth, to ensure the performance of the company's annual garment business growth. Men's apparel business for the significant improvement in the industry generally agreed that this is men's business in response to the financial crisis to take a variety of positive measures, but the more important reason is that the domestic apparel market gradually warmer. Jiang Hengjie, executive vice president of China National Garment Association, said that at present, China's domestic market is extremely active in the apparel market, and the apparel industry has started to stabilize and benefit. This year, China's garment exports fell nearly 10%, but domestic sales have increased by 20%. Apparel business efficiency month-on-month rise. In particular, Jiang Hengjie pointed out that under the influence of the international financial crisis, since the consumer confidence in the European and American markets suffered a serious setback last year, export orders for the apparel industry in China decreased and some small businesses were forced to shut down. In the face of difficulties, China's garment enterprises actively explore the domestic market, and strive to improve product quality. The industry believes that the fourth quarter for the consumer season clothing, menswear business performance is expected to be further enhanced. At the same time, domestic consumption will become the main driver of growth in the industry for a long time in the future. In response, Jiang Hengjie said: "In the first half of 2009, there is still a pent-up consumer will in the domestic market. With the holidays such as the New Year's Day, the suppression of consumption for a long time will be" re-released. "Jiang Hengjie also pointed out: In the first three quarters, sales of enterprises mainly included spring and summer wear and autumn clothes, and the average unit price of the products was relatively low. In the fourth quarter, most of the products were winter clothes, and the prices of single products rose rapidly, which further stimulated the market demand. The once-soaring PPI price index may also move closer to consumer prices.