Italy's famous men's brand Zegna settled in Mongolia

Ermenegildo Zegna has always been the pioneering spirit of the company and became the first Italian high-end menswear brand to set up shop in Mongolia. For nearly a hundred years, Zegna has successively opened up numerous emerging markets around the world, including China, Russia, India, Latin America and Mongolia that have just been involved. Recently, the global expansion of the Zegna Group is in full swing. The new boutique, designed by architect Peter Marino, was grandly opened in Beijing, Hong Kong, while the other Ermenegildo Zegna and Z Zegna stores debuted at Singapore's ION center. The opening of new stores in Mongolia is also part of the expansion plan of the Group. Ulan Bator's Mongolian flagship store boasts 189 square meters of luxurious space on the ground floor of the Central Tower in Sukhbaatar Square. The harmony between natural wood and stone creates a masculine shopping space that feels like being in an intimate gentleman's club. Gianmaria and Roberto Beretta, architects of Beretta Studios in Milan, participated in the design of the new store. Ingenious details of the handling, clever use of natural materials, highlights the classic style of the Zegna passed down from generation to generation and mature and elegant superior quality. Ermenegildo Zegna (including Couture, Sartoria and Upper Casual), Zegna Sport collection and accessories will be featured at the Zegna Ulan Bator store.