A city will always be labeled with different “brands†during its development. As the “Silk Ancient Town, Textile City, and Fabric Capitalâ€, the textile industry in Shengze Town is its most eye-catching label. In recent years, the town has continued to expand the influence of silk, expand the industrial connotation, and make textile “branding†more “liveâ€.
Shengze is a major textile and textile town in China. As of 2015, the town has more than 2,500 textile enterprises, more than 130,000 shuttleless looms, with an annual output of more than 13 billion meters of textiles, 3.25 million tons of spinning, and 3 billion meters of printing and dyeing finishing capacity. From the silk, silk spinning, weaving, printing and dyeing, textile deep processing to the complete industrial chain of clothing products.
“Shengze is now the largest textile fabric production base in the country. The fabrics and chemical fiber fabrics we produce account for one quarter of the country. The annual transaction volume of the Oriental Silk Market accounts for one-third of the national total.†Deputy Secretary of the Party Committee of Shengze Town Zhao Juguan, director of the China Oriental Silk Market Management Committee, said that at the same time, Shengze is also the region with the best quality of fabrics produced in the country. “In recent years, the production costs of the textile industry have been rising, and the profit margin has been further compressed. From the government to the enterprises. Realizing that if you want to 'emphasize the big encirclement', the only way out is only technological innovation."
In the modern vortex spinning workshop that the Gyeonggi Group invested hundreds of millions of dollars, the reporter could not see the dense workers in the traditional spinning mill's assembly line. Only the vortex spinning machine was running in an orderly manner. This kind of textile intelligent equipment can be disconnected by wire drawing. Identification. “The spinning speed of these vortex spinning machines can reach 450 meters per minute, which is more than 20 times that of traditional spinning machines; 9 employees per 10,000 spindles, which is 30% of similar enterprises in China.†Chen Keqin, Chairman of Jingyi Group Tell the reporter that there are three groups of robots in the company's workshop, one is called a doffing robot, one is called a joint robot, and one is a cleaning robot.
Chen Keqin said that the ultimate goal of Gyeonggi is to realize the "black light factory", let the machine replace the labor, and the workshop can be produced without even turning on the light.
“While the company continues to promote 'machine substitution', we are also actively seeking the transformation of the textile industry marketing model and promoting the in-depth integration of textile product marketing online and offline.†Zhao Juguan said that Shengze Oriental Textile City is the marketing model innovation of the town. An important attempt.
“Our Dongfang City's operation mode is the first in the industry, professional market + Internet + exhibition activities.†Shengjin Dongfang City Planning Director Wu Jinkuan said that Shengzedong Textile City mainly opens up two online and offline markets, with offline entities. At the same time, the store integrates the Internet and textile through a powerful Internet platform, and realizes a marketing model such as Internet + Textile, which enables merchants to achieve simultaneous purchases 24 hours a day in the world, truly realizing the combination of online and offline.
In addition, Shengze Town dares to break the inherent thinking of industrial development and promote the development of silk culture tourism. In recent years, the town has continuously integrated its own silk culture display and tourism and sightseeing resources, and proposed the idea of ​​building an “Oriental Textile Townâ€.
The planned "textile town" starts from Beihuan Road in the north, to Meguro Road in the south, Hongli Lake in the east, and the wild river in the west. It runs through Shengze Avenue and has an overall area of ​​about 6.4 square kilometers. These include the historical and cultural district centered on the rebuilt Yuanming Temple, the core business district of the existing Oriental Silk Market, and the Oriental Textile City to be trial-opened.
“Historical and cultural blocks are a comprehensive historical scenic spot that integrates historical and cultural features with silk culture, and at the same time integrates tourism, sightseeing and leisure.†Zhao Juguan said that in the future, Shengze Town will build history with the star rating of tourist attractions. The cultural district optimizes the integration of Silk Expo and Songjin cultural industry resources, launches exquisite tourism routes, and strives to expand the popularity and influence of the “Textile Townâ€. "We will take the 'textile town' as an important starting point to show the world the past, present and future of our textile industry and let the world enter Shengze." Zhao Juguan said. (China Textile Network)
Editor in charge: Song Jun
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