Why is the loose diamond custom cheaper than the finished diamond ring?
In the purchase of diamond rings, more and more consumers choose to use the loose diamond customization method. The loose diamond customization can not only create the diamond ring according to their own preferences, but also the price is usually much cheaper than the direct purchase of the finished diamond ring. Why is it cheaper than a finished diamond ring?
What is loose diamond customization
A single diamond that is not mounted on the setting and cut and polished is called a loose diamond. The custom of loose diamonds means that consumers choose diamonds with quality assurance. When selecting diamonds, they choose the loose diamonds with the relevant weight, color, workmanship and clarity according to their own preferences and budget. Then choose the existing setting in the jewelry store. Style, let the business inlay, this is the loose diamond customization.
Why is the loose diamond custom cheaper than the finished diamond ring?
1. The added value of the loose diamond brand is low.
Whether it is a loose diamond custom or a finished diamond ring, loose diamond is the main factor determining the price of a diamond ring. What is the price of a loose diamond? The biggest factor is definitely the quality of the brand and the diamond. The quality of the diamond is 4C. If the 4C is high in all aspects, it means that the quality of the diamond is high, and the natural price is high. If it is low, the price will also drop, which is the price factor that mainly affects the loose diamond. The more the brand is louder, the price of this loose diamond will naturally be slightly more expensive. After all, there is a brand effect, but the brand value of loose diamonds is much lower than the finished diamond ring.
2. The loose diamond is not processed, and the overall additional cost is low.
Many people think that diamonds must be expensive. In fact, they are wrong. The loose diamonds are also diamonds. They are diamonds that have been cut and processed. This diamond is only one step inlaid, so it is usually sold through a single grain. Why is loose diamond cheaper? The biggest reason is because the price of loose diamonds is only the price of diamonds, and there is no additional cost in it, and the loose diamonds have not been inlaid, so there is no shortage of consumables in the material, so the price is more at the retail price. The price, the many expenses incurred in the middle can be saved, so the loose diamond is very cheap.
3, loose diamond custom approach more
When purchasing a finished diamond ring, most consumers will choose to go to a more famous brand store or mall counter to buy, which will cost a lot of other additional expenses, such as site rent, labor expenses, etc., so the diamond ring price will be compared. Expensive; bare diamond customization can not only go to the brand store, but also some personal studios can provide customized services, so there is no so-called additional fees, the price is more favorable.
According to market research, the price of the finished diamond ring of the same grade is usually about 30% higher than that of the loose diamond. The loose diamond customization is not only the price concession, but also reflects the personal taste. The consumer can not only select the satisfactory loose diamond and setting for the inlay. You can also design a unique style directly, so that the diamond ring gives you the only love in the world.
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