The MacyMccoy brand entered the domestic market in the spring of 2015. Currently, there are special counters in Melbourne, Australia and Sydney. The brand uses its simple and atmospheric artistic temperament and individual fashion design concept while meeting the needs of specific target users in the domestic market with mid-range price advantage. To create a series of high-quality design brands that meet the current consumer attitudes and style of wear.
design style
MacyMccoy, as a design brand originating in Australia, certainly has an indispensable southern wind. Independent, concise, fresh, natural, and comfortable, these adjectives can be used both to describe Australia in the Southern Hemisphere and to express the design style of MacyMccoy in a concise manner. Clear market positioning and unique design style are very mature and successful. The simple and atmospheric OL series, with its simple and soft lines, can shape the competent and tenacity of women in the workplace as a whole. The natural and fresh plain design reveals the gentleness and femininity of women, and the charm is endless.
Market positioning
With a moderate selling price advantage, the OL series and the fashion street series are the main ones, and the concept of contrast is cute. This allows new women who play different roles in modern society to easily switch between fashion and simplicity and want to be comfortable. Women regained their energies as they regained their new life. At the same time, custom-designed branded clothing for sale is customized. It is the best choice for fashionable people, college students, and light white-collar workers. Focus on serving 18-40-year-old women who love fashion for personal taste.
This time MacyMcccoy first settled in Changsha to prepare for nearly six months, during which he sponsored the Hunan Broadcasting and Television Jindian singer sports program, and also had a series of cooperation with Hunan Radio and TV.
Changsha's first officially licensed MacyMccoy store will be fully implemented in the IFS International Finance Center in Changsha, China in 2018.
It is located in the Central District, South Tower, B3 Building, Baoli International, Xiangjiang Road, Tianxin District, Changsha City.
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