The whole network sales exceeded 283 million Eve Liju double 11 women's category 4th
In 2017, the double 11 has come to an end, and EIFINI Eveli ranks fourth in the women's category with the trend of dark horses. The Group's three brands EIFINI Efili, SEIFINI Shi Fanli, MM Maigui in the day of the whole network sales finally broke through 283 million yuan, an increase of 78%, Eve Li single brand broke through 234 million yuan, an increase of 96.6%, Mao The coat category is located in Tmall TOP1.
Re-experience the new retail
In 2017, Eveli participated in the Double 11 for the seventh time. It is the second year of online and offline omni-channel. This year, more new retail methods allow brands and sellers to play together first and foremost: except 1,500. The store participated in the auction of more than 500 stores, and more than 500 stores participated in the omni-channel delivery. This year, 150 stores “replaced†the image of the carry-on shopping bag, which perfectly solved the dilemma of the lack of color when the customer tried on the store. 5 smart stores, member code payment, enjoy a double 11 coupon.
At the same time, Eveli and Tmall together in the atrium of Hangzhou Xixi Impression City, set up a big stage for customers to experience new retail. At 10:00 on November 10, the "New Clothes Missing" flash shop can be used for on-site shopping or "code-on" mobile phone orders; the new new retail props virtual fitting mirrors debut, customers can not try Wear, directly simulate the proportion of your body in front of the fitting mirror, visually see the upper body effect of each garment, you can also experience the fun of free matching. Finally, the mobile phone Taobao or Tmall scans the generated QR code to save the trial wear record and place the order online.
Good design captures the hearts of customers
On the day of the Double 11, in addition to the eye-catching industry attention, the FuxEIFINI co-branded products created by Eveli and Supermodel He Sui also achieved nearly 40 million sales, including nearly 10,000 pieces of velvet down jackets. The double-faced coat was selected for Tmall's official explosion list, and the sales exceeded 7,700. With the crossover of supermodel Hesui, this series of collaborations has more innovations in color and wear, using different materials to distinguish the layers, including sweaters and suits, silhouette coats, etc. The material gives all items a soft, delicate touch.
In addition to the supermodel cross-border cooperation design of the main brand Eveli, Shi Fanli and the forthcoming film DC Justice League's cross-border cooperation series are also officially launched in the Double 11, Super League, Batman, Wonder Woman, etc. The distinctive character image also provides rich materials for the design of the clothing. In the Chinese hip-hop stand out, the representative girl of the Power Power VAVA also shoots a large film for the series.
Excellent quality wins good reputation
This year, the cashmere and woolen singles of the Eveli and Maiji brand have become popular products for customers. With Tmall's big data analysis: 100% cashmere sweater, 100% wool double-faced coat, alpaca (Albaka wool), lamb hair, mohair and other high-quality fabrics become the main products of the two stores this year. Different from the old and stereotyped stereotypes, Eveli has launched the YOUNG velvet for the younger group, Oversize version, long sleeves, piece suits, etc., so that more young customers can be warm in the cold winter. Has a shape.
2017 is the seventh year of Eveli's participation in the Double 11 period. During the exhaustion period between the platform and the brand, she has grown to become the leader of the Chinese women's wear brand. This is the company's focus on the women's wear industry for 17 years, with customers as the center. The concept of continuous improvement is closely related. I believe that under the overall situation of the new retail market, the Eveli e-commerce and retail teams that work closely together will cooperate even better.
Enter the Eveli eifini brand center
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