Boyang Home Textiles Launches Jing Jing Jing Goose Series

With the growing maturity of the development of the home textile industry, the battlefield between the brands in the industry is no longer limited to the advantages and disadvantages of the products themselves, but has increasingly become the "internal strength" competition on the brand image.

Among them, the channel communication idea of ​​media communication is an indispensable important link in the competition process. Therefore, the accurate and effective brand promotion mode has become the magic weapon for the brand to influence the influence of communication.

"Net·Quiet" enters the public's field of vision

Recently, no matter in the most densely populated landmark area in Ningbo, Sanjiangkou, or in the elevator brushing area of ​​various high-end residential and business district office buildings, even in the double-deck bus body of the city, Boyang Home Textiles has a new weight. The “Net Jing Jing Goose Down” series of brand advertisements launched by Pound has captured the attention of the mass consumers at a time with large-area, high-identification and multi-frequency exposure.

In line with the rapid spread of major traditional media and the hype of double micro-media, the “Net Jing Jing Goose” of Boyang Home Textiles and its products have become a marketing case for the public.

"Net · Static" turns on the high-speed rail screen mode

Light is not enough in the city center. As a benchmark brand in the forefront of the industry, Boyang Home Textiles has carried out a model of cooperation with high-speed rail hubs after a series of user analysis, with the largest passenger traffic in the province. A high-speed rail station has launched a large-scale light box and LED brand advertisements for “Net·Jing Goose Down”, including: Ningbo Station, Hangzhou Station, Hangzhou East Station, Wenzhou South Station, Taizhou Station, Yuyao North Station, Shangyu North Station, Jinhua Station, Jinhua South Railway Station, Lishui Station, Ninghai Station, Fenghua Station, Wenling, Jiaxing South Station, Haining West Station, etc., immediately opened the high-speed rail advertising screen mode.

High-speed rail hub cooperation advertising

The advertising screen of Boyang Home Textiles “Net Jing Jing Goose Down” is displayed in a high-profile appearance on a large-scale site with a clear image. The large waiting hall, the large-scale digital brush screen and light box screen, the simple and atmospheric advertising declaration, the visual impact of the momentum of the rainbow, with an irresistible grandeur, the brand and products are deeply imprinted on the consumer In my mind.

Named the new Silk Road, "net · static" blooms beautiful

At the same time, as the supporting propaganda, the 25th New Silk Road Model Contest, which was named by Boyang Home Textiles and Jingjing Goose Down, was also opened in Ningbo.

"Bo Yang Home Textiles Jingjing Goose Down" 25th New Silk Road Model Contest Sea Selection

On September 3rd, the first round of the 25th New Silk Road Model Contest of Boyang Home Textiles and Jingjing Goose was opened in Tianyi Square. More than 20 Jiali guys appeared on the T-stage, showing the living costumes. Swimwear, clothing and dresses, etc., show vitality and charm, and in the name of happiness trend, bloom beautiful beauty of fashion life.

It is reported that the title new Silk Road Model Contest is an iconic inter-bank cooperation attempt of Boyang Home Textiles in the context of a new round of consumer experience upgrades, combined with a new model to integrate resources. Boyang Home Textile hopes to set up a platform for the art world and brave and confident women to lead the art world, and to promote the attitude of “confidence, beauty and happiness” to the public.

After the perfect end of the first sea election, "Bo Yang Home Textiles · Jingjing Goose Down" as a campaign title won a greater degree of exposure and attention on the major media platforms, directly triggering the consultation of the counters of many physical stores on the next day. The amount reaches its peak. It is believed that as the promotion of the event continues, the “Net·Quiet” topic of Boyang Home Textiles will surely sweep more vertical areas.

Behind the "net · static" explosion

At present, it is in the era of alternating old and new media, and it is also a good time for branding promotion for all textile companies.

As a light luxury brand for women over the age of 25 who have family soft-decoration ability, Baoyang Home Textiles is not only steadily striving in the product and service field, but also constantly seeking breakthrough innovation in the channel media creativity. From the earliest soft text promotion to network promotion, to the current offline advertising, every decision of Boyang Home Textiles pays great attention to the full integration of brand strategy and media structure.

Behind the "net quiet" red burst

Of course, whether it is online or offline promotion, it needs the strong strength (finance and channel) support of the company, and this is the reason why the stronger is stronger. The launching of the “Net Jing Jing Goose” brand advertisement marks that Boyang Home Textile has entered a new stage of development in the brand promotion field, and has also established the important position of Boyang Home Textiles in the brand communication strength in the industry.

More about "Net · Static"

Boyang Home Textiles launched the “Net Jing Jing Goose Down” series in this season. It is a fist star product with a focus on light and luxury cores. It aims to create a “born in nature, higher than nature” through the upgrade of craftsmanship and materials. "The high-end sleep experience, so that Boyang Home Textiles continues to enhance the quality of sleep and even the quality of life by extending the brand spirit of "Happy Life and Eyes" with ingenious bedding.

[Net·Boundary] 4 ways of dust removal, more than 10 washes, global selection, cashmere

【静·界】Select the high-quality fabric technology in the industry, enjoy the natural world, create the heart

Eno stereo Poland imported white goose down

Editor in charge: Xu Yuehua

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