1. Focus on improving the quality and output of cashmere raw materials. The cashmere industry is a resource-based industry. The limited nature of raw materials greatly restricts the development of the industry. Therefore, cashmere enterprises should pay attention to the construction of cashmere goat bases, fully mobilize the enthusiasm of farmers and herdsmen to raise goats, and encourage the cultivation of fine cashmere goat breeds. Vigorously promote science-based farming techniques to avoid blind pursuit of high yields and increase the risk of thick cashmere fibers, and continuously increase the output and quality of raw materials.
2. Adjust product structure and promote industrial optimization and upgrading. Cashmere backbone enterprises should give full play to their strong research and development capabilities, focus on improving product quality and quality, and focus on the development of deep-processing, precision-processing and high-value-added products, keeping a close eye on the market's introduction of high-end products that lead consumer fashion, high technology content, and no pollution. Adapt to the needs of different consumption levels and constantly expand the consumption space; at the same time, actively promote the coordinated development of the entire cashmere industry chain, and constantly optimize all aspects including cashmere raw materials, primary processing, textile dyeing, cashmere product design and manufacturing, packaging and after-sales service, etc. Rationally allocate the share of benefit sharing in all aspects and promote industrial optimization and upgrading.
3. Strengthen innovation and improve product competitiveness. To occupy and expand the domestic and foreign cashmere market, improve the production technology level and brand awareness of cashmere products, and reduce market risks, we must increase technology and product innovation. Enterprises can use existing resources and quality advantages, increase investment in science and technology, establish a sound technological innovation system, and improve the technological innovation capability of cashmere enterprises; at the same time, actively develop with the famous textile scientific research units, universities and large-scale enterprises at home and abroad. Various forms of cooperation, the introduction of advanced production technology and technology, provide enterprises with technology intermediary services and technological innovation platform. Through the development of high-tech, high value-added, highly competitive cashmere products, to achieve industrial upgrading of technology, and actively encourage the export of high-tech products with independent intellectual property rights, open up new ways of economic growth in the industry, truly put the value of "soft gold" Reflected in Chinese cashmere products.
4. Improve access control and supervision of the cashmere industry. Strengthen the planning and policy guidance for the cashmere industry, formulate industry access standards, and provide conditions for identification in terms of processing scale, technological innovation capability, comprehensive utilization of resources, environmental protection, and energy conservation, so as to improve the access threshold for the cashmere industry and avoid Low-level redundant construction and disorderly competition, regulating the development of the industry; related government departments or associations should strengthen supervision, improve market rules as soon as possible, standardize market behavior, crack down on counterfeiting and shoddy, strengthen industry self-discipline, implement inspections and strictly require quality inspections. Work; At the same time speed up the development of quality standards for the cashmere industry, coordinate with the AQSIQ, China Fiber Inspection Bureau and other relevant departments to jointly promote the formulation and promotion of national standards and industry standards.
5, to prevent the export of high-quality plush. Export duty should be levied on high-quality plush wool, and the export of high-quality plush wool should be fundamentally eliminated; enterprises should be encouraged to export after deep processing of cashmere products and change the status of low-priced export of dehaired cashmere.
6. Improve the concentration of the cashmere industry. In order to better develop the international market, cashmere enterprises should participate in international market competition with industrial clusters. With strong support from the government, mergers and acquisitions of large companies and inter-firm restructuring can gradually increase the concentration of the cashmere industry.
7. Establish strategic alliances. At present, cashmere industry consolidation is a general trend. Cashmere companies can strengthen cooperation through the establishment of strategic alliances, effectively integrate resources, and complement each other with the advantages of inter-enterprise capital, brand, technology, and markets, and quickly increase their strengths and increase industry concentration; Actively play the role of industry associations and promote the establishment of strategic alliances among cashmere enterprises through industry associations. At present, the China Cashmere Industry Association is in the process of integration. The Cashmere Professional Committee of the Animal Products Marketing Association and the Cashmere Branch of the China Import and Export Chamber of Commerce have been established and organized successively. China Cashmere Enterprise Federation and China Cashmere Joint Sales Company.
8. Build an international brand. After China's cashmere industry has entered a mature stage, the growth of quantity will inevitably be constrained by limited resources. The added value of products and the influence of brands will also increase. Brand competition will eventually replace price wars. At present, the popularity of Chinese cashmere products is low, the homogeneity of products is widespread, and the international terminal marketing channels are not strong enough. The construction of international brands has become the only way for the sustainable development of Chinese cashmere enterprises. Chinese cashmere enterprises can develop their own brands by acquiring well-known foreign brands or establishing brand franchise stores, and establish international high-end brands with clear market positioning; brands should actively align with international standards in the overall design, operation and operation mode, and can hire professional image. Plan the company to conduct overall marketing planning and design of brand image, enhance brand awareness and enrich brand connotation.
9, step by step to advance the information construction. Information construction can timely and accurately transmit market information, reduce human errors in complex and repetitive tasks, reduce time-wasting and economic losses caused by mistakes, accelerate product circulation and reduce inventory, and effectively increase productivity. Informatization construction requires a large amount of investment in software and hardware equipment, as well as investment in human, material, and intellectual resources. It also needs to reorganize the business processes of the company and, when necessary, reform the organizational structure of the enterprise. At present, the construction of information in China's cashmere enterprises lags behind. Enterprises should, based on their actual conditions, gradually advance informationization. A cashmere company with strength can integrate enterprise management concepts, business processes, basic data, human and material resources, and computer software and hardware into one enterprise resource management system through ERP to enable enterprises to accurately produce and process orders, and accurately grasp raw materials and semi-finished products to finished products. The whole process, as well as the marketing and supply situation; e-commerce is almost blank in cashmere enterprises, enterprises should seize the network opportunities, in order to fully understand the needs of customers, tailor-made for their use of goods and services, more Effectively consolidate and attract customers.
10. Pay attention to the construction of a talent team. Talent is the basic element for a company to maintain sustainable development. With the development of cashmere industry, the demand for managerial talents and technical talents becomes more urgent. Cashmere enterprises should establish a scientific mechanism for employing people and actively introduce professional and technical personnel who can understand and manage the business to meet the needs of key talents and key technologies urgently needed by enterprises; at the same time, retain existing talents and provide talents for talents. On the stage, they will be given appropriate work and living benefits to allow them to serve the enterprise with confidence. In addition, they will focus on cultivating talents and establish a long-term talent training mechanism. Enterprises can organize current staff from time to time to study advanced technology and management experience in other places. , hiring experts to go deep into the enterprise to give lectures to employees, teaching skills in person and improving the quality of existing personnel, especially in the training of enterprise technical talents, adopting multi-stakeholder government, society, and corporate synergy to make full use of existing vocational education resources at all levels, According to the needs of the development of cashmere industry, related professional or subjects are set up to fundamentally solve the demand for talents in the development of the cashmere industry.
11, attach importance to customer relationship management. At present, cashmere companies in the market regardless of whether the brand, product or service give people a kind of stereotyped feeling. In a competitive market, customers are dynamic and customer loyalty is changing. Enterprises must always think of what they can give to customers, and they care about what they want and demand. Cashmere companies must therefore pay attention to customer relationship management, service, quality and marketing. Combining organically and effectively linking customers and businesses in terms of business, demand, etc. to form a relationship of mutual assistance, mutual seeking, and mutual needs, and constantly improve customer loyalty, expand customer base, and expand marketing In order to win a long-term and stable market.
12. Implement supply chain management. With the development of domestic cashmere companies, the cooperation between cashmere industry chains will replace the internal vicious competition, and supply chain management is becoming one of the means for cashmere enterprises to obtain competitive advantages. Successful supply chain management can help cashmere companies improve customer service, increase market responsiveness, and reduce supply chain costs to gain a competitive advantage. Cashmere enterprises should implement supply chain management actively and steadily in light of development reality, review the entire process of raw material procurement, product design, production, and marketing, and then improve and optimize all aspects to improve the efficiency of enterprises and strengthen the company’s Cooperation relationship.
13, establish a good corporate culture. Corporate culture is the ideal beliefs, values, and behavioral norms that employees in a company share. The technological innovation and institutional innovation of cashmere enterprises should be rooted in their excellent corporate culture; the establishment of an outstanding corporate culture can unify the goals of employees and the goals of the enterprise; a well-established or customary factory regulation and factory style will be formed, which will play a role in thinking and behavior of employees. Larger constraints, using common values ​​and common beliefs to unite the entire company; affecting employees subtly, so that they naturally integrate into the group; improve the competitiveness of enterprises, enhance the vitality of enterprises, and extend the life cycle of the company; It can also have a certain impact on the cashmere industry and society.
14. Actively seek government support. The internationalization and large-scale development of the cashmere industry is inseparable from the strong support of the government. Cashmere enterprises should actively seek government help to solve some difficulties in non-production processes, and drive the overall development of the cashmere industry, creating an excellent market competition environment for enterprises. The government can strengthen the infrastructure construction; make full use of the existing national industrial policies and introduce supporting preferential policies that are conducive to the long-term development of the cashmere industry so as to benefit the enterprises; the relevant functional management departments should improve the service system, simplify the examination and approval procedures, and increase the efficiency of the work. Provide high-quality and convenient services for the development of cashmere enterprises; play a comprehensive coordination role, especially in connection with the financing of cashmere companies, actively seek financial support from the national, local and financial institutions, help cashmere enterprises to expand financing channels; vigorously rectify the impact of cashmere enterprise development The external environment protects the legitimate rights and interests of enterprises according to law.
Cashmere products are hailed as "soft gold" and "fiber diamonds" and are highly favored by consumers, especially white-collar workers. At present, the annual output of cashmere in the world is 14,000 to 15,000 tons, while the annual output of cashmere in China is about 10,000 tons. Relying on regional advantages and resource advantages, China's cashmere enterprises have gradually grown to more than 2,600 now, and each year a group of companies have invested in the cashmere industry; some foreign companies are also waiting for opportunities to enter the Chinese cashmere market through acquisitions or mergers. China has grown from the world’s largest cashmere resource to become the world’s largest producer of cashmere for processing, processing, sales and consumption. The annual production of cashmere sweaters is more than 20 million pieces. In recent years, China’s annual export of cashmere sweaters has been around 10 million pieces. In general, China's cashmere industry is highly competitive and the supply of products exceeds demand. Therefore, it is very important for cashmere companies to achieve sustainable development.
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