Editor's note: However, in the face of a few hundred dollars on the market, and as many as tens of thousands of cashmere sweaters, consumers are often confused: a cashmere sweater is worth a few thousand dollars in the end worth it? The price difference is so big cashmere How different quality can you get? How can you buy a genuine cashmere sweater?......
With the Spring Festival approaching, cashmere sweaters in major shopping malls in Taiyuan, cashmere sweaters and cashmere sweaters in the streets and cashmere weaving stores are full of customers. The cashmere shirts, which are expensive and high-end clothes, were gradually accepted by the public many years ago. , Quickly enter the people's wardrobe.
However, in the face of the market with cashmere sweaters ranging from a few hundred yuan to as much as 10,000 yuan, consumers are often confused: a cashmere sweater is worth a few thousand dollars in the end worth it? The price difference is so big cashmere sweater, quality How different are you? How can you buy genuine cashmere sweaters?...
With doubt, on January 24th, the reporter invited the provincial fiber inspection bureau and the responsible person of the Provincial Dyeing and Finishing Industry Association respectively to investigate the price of cashmere sweaters by asking them to visit the market. The real reason is not the same.
Site visit
Mall: The price difference between the same brand cashmere sweater is several times different due to different quality of raw materials
On January 24th, this reporter and the Provincial Fiber Inspection Bureau inspected Coma Mehiko, who came to a shopping mall in Kaihuasi Street, Taiyuan. There are more than 30 cashmere sweater brand counters such as Montagut, Jembe, Mihuang, and Phi Phi. In the fall and winter of 2010, new cashmere sweaters are basically sold at a discount of 5 to 60%. Women's cashmere shirts have discounted prices ranging from 900 to 1,700 yuan. The new men's cashmere tops are 300-800 yuan more expensive than female models.
In the same counter, the price of similar products of similar styles and components varies greatly. In Ordos stores, the price of the most expensive cashmere sweaters amounts to RMB 5,000 to 6,000. Counter sales personnel introduce the brand with RMB 10,000 in style. This counter, the cheapest cashmere sweater price is only six or seven hundred yuan. Chr (34) cashmere is a protein natural fiber, very much like human hair, some dense black and thick and uniform, some sparsely pale and uneven color. Chr (34) Ma Lamei picks out several cashmere shirts with a large price gap at a certain brand counter, holding it in his hands and is a touch. Chr (34) Like this 5600 yuan men's cashmere sweater, the fiber is more than 1,880 yuan. Men's models are much thinner, and they are softer and more delicate. There is also a basic quality of this 980 yuan shirt and 1880 yuan. It may be because it is a quarterly model and the price will be a lot cheaper. chr(34)
Ma Lamei introduced that the same brand, similar style, and weight of cashmere are quite different, and have a great relationship with the quality grades of raw materials selected by manufacturers. According to China's relevant production technology standards, ultra-fine cashmere is the best cashmere. The cashmere has a diameter of 14.5 micrometers and a length of more than 40 millimeters. Its softness, closeness and warmth are significantly higher than those of other types and grades. Chr (34) Cashmere is divided into three types and eight grades. The quality of raw materials used is low. The price of finished products is naturally low. Chr (34) Ma Lamei stated that, in addition, factors such as brand value, design input, product promotion, and counter rental fees for department stores and specialty stores have a great impact on the price of apparel products. chr (34 ) Any product is concerned with brand value. Some second and third-line brands have good product quality, because product design and service marketing are not in place. Cashmere sweaters with similar patterns and weight are lower than first-line brands. chr (34) Marram told According to the reporter, many first-line brands with higher brand value will launch products with multiple grades in response to different customer groups and re-register trademarks, such as No. 1436 in Ordos and Noailola in Zhenbei. Its high-end products, while the main product group is the Ordos Otto sweater.
After visiting more than 30 counters one by one, Ma Lamei said that from the point of view of the counter sample, the cashmere product logo in the shopping center was more standardized and no fake or shoddy products were found. chr(34) spot checks from the Provincial Fiber Inspection Bureau As for the daily consumption supervision results, the pass rate and quality of the cashmere sweaters sold in branded cashmere sweater specialty stores and branded shopping mall counters were significantly higher than those in wholesale markets and miscellaneous brands.chr(34) Ma Lamei said.
â– Consumption tips
Cashmere sweater brand value is divided into threes and sixty-nine, even if the same brand's products, the quality is uneven. Consumers to buy brand cashmere sweater, we must first understand their preferences, is concerned about comfortable or affordable style brand. Fiber Inspection Department The results of years of factory inspections and raw materials inspections have shown that branded products are superior in terms of raw material checks and production processes. The cashmere sweaters with too low prices may not contain adulterated cashmere but their processing technology, after-sales service, and product quality. There are more or less flaws.
Stores: Brand Mixed Consumers Difficult to Tell
In a small alley near this shopping center, there were several cashmere sweater shops. The reporter then went to a small shop to visit. Chr (34) Before the Spring Festival, we stopped importing new products. The existing styles are all. Sale at the lowest price. Chr (34) The cashmere sweater store's 2010 autumn and winter new main product, mostly on plastic models, a part of the public product string hanging on a hanger, there are some special products in a special car.
Ma Lamei has a touch on different cashmere sweaters, and some clothes still have a sniff. Chr (34) You see, the cashmere sweater on the model is a brand, the logo content is clear, and the cashmere weave is soft. The degree and flexibility are similar to those of a department store's cashmere sweater. However, the product brands on hangers and special cars are rather messy. Some have good quality, some are cashmere blended shirts, and there are insufficient amounts of cashmere. Chr (34) Malham from a special car Picking up a brown ladies cashmere sweater, the name of the ladies cashmere sweater on the tag is marked with chr (34) cashmere 30% fine wool 70% chr (34). Chr (34) only goat The wool content exceeds 95%, the rest of the fiber is wool fabric, can be called a cashmere sweater. This clothes should be called wool and cashmere blend shirt at best. Chr (34) Ma Lamei said. Then, Ma Mamei picked up a The price was only 280 yuan cashmere sweater, looked carefully and said: chr (34) this may be wool fake cashmere sweater. Chr (34) reporter also went up and touched, licked, feel soft, Fluffy, it doesn't seem to be much different from other cashmere sweaters. But Marram told reporters that some manufacturers will After a soft treatment, the sweater can become soft and bulky, and the foot can be fake, posing as a cashmere sweater. Chr (34) And this cashmere sweater is too cheap, too suspicious. Chr (34) Ma Lamei said, This year, one ton of ordinary cashmere raw material prices reached more than 800,000 yuan, about 0.8 yuan per gram. A cashmere sweater usually requires 250 grams of cashmere, plus twist line, dyeing, weaving, cutting, logistics, marketing, etc. Production costs, the cost price of a 250 g cashmere sweater should be more than 500 yuan, and the retail price will reach seven or eight hundred yuan. Chr (34) How much is the specific amount of cashmere in this top coat? . Chr (34) Ma Lamei said that she would then conduct random inspections of the quality of this cashmere store with other colleagues. If a substandard product is found, the fiber inspection department will investigate and punish it according to law.
â– Reminder
The purchase channels of small and medium-sized cashmere sweaters are complex and the quality of products is mixed. Some shops are closed or relocated one year after opening. This poses great difficulties for consumers in rights protection and fiber inspection.
Experts remind consumers that when purchasing merchandise in the brand's more complex cashmere sweater stores, they must buy the main brand products in the store. The trademarks, product numbers, styles, and composition of the products on the clothing tag should be clearly stated by the manufacturer. Formal invoices for the protection of rights.
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