China Textile Federation Spring Research Summary: Facing Problems, Creating Prescriptions
On April 10th, the China Textile Industry Federation's 2017 spring report meeting was held in Beijing.
Secretary of the China Textile Industry Federation Party Secretary and Secretary-General Gao Yong, President Sun Ruizhe, former President Du Yuzhou, Vice President Yang Jichao, Xia Lingmin, Party Committee Deputy Secretary Chen Weikang, Secretary of the Disciplinary Committee Wang Jiuxin, Vice President Xu Yingxin, Chen Dapeng, Duan Xiaoping, Yang Zhaohua, Sun Huaibin, and other leaders and members of the research group attended the meeting.
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The reporter learned that this year's research is divided into four major groups: Trends in the Textile Industry, Brand and Responsibility Development, Structural Adjustment, Technology and Sustainable Development. Thematic research teams are dedicated to the industry from the aspects of industry trends, social responsibility, consumer upgrading, brand strategy, corporate transformation and upgrading, regional restructuring, integration, export and international distribution, smart manufacturing, sustainable development, and transformation and upgrading of key industries. Development conducted in-depth research.
Gao Yong said at the exchange meeting that most of the problems reflected in the survey are rising costs, but this does not mean that the competitiveness of the industry has weakened. Although the growth of exports is declining, we must sort out the export situation resulting from the going out of textile production and the overseas transfer of enterprises. He said that although the state has strengthened its support for the real economy, policies such as the reform of the camp have not brought any benefit to the textile industry. In particular, brands and design companies have also increased their tax burden. Therefore, it is necessary to carry out in-depth research and put forward more specific suggestions.
Sun Ruizhe said in his concluding remarks that the spring survey is an excellent tradition for the China Textile Group to closely link with the company. After summarizing and analyzing, the next step is to sort out in depth and form the results so as to provide a path for the future development of the company. He proposed to strengthen the work in three aspects: first, implement the national "Made in China 2025" plan, study and formulate an action plan in the textile industry; second, study supply chain coordination and credit issues; third, combing with local cooperation to strengthen Spinning service work. Sun Ruizhe requested that the investigation should become the routine work of all departments of China Textile Federation.
Du Yuzhou said that if the research needs to be recognized by various industries, it is necessary to come up with the results that they can see. He hopes that more research results will emerge.
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Duan Xiaoping talked about the three aspects of the survey. First, the company is looking forward to the investigation. There are channels to reflect the problems in the survey and the direction of the future is also clear. Second, there are complaints, and the country is expected to pay more attention to the textile industry; Due to the attention of local governments, the industry has begun to return.
There are many bright spots in the survey. Duan Xiaoping believes that smart manufacturing is extremely successful in research companies and has achieved remarkable results; independent design, independent research and development, and independent brand building have made progress; energy conservation and emission reduction have become consensus of all parties and become a corporate initiative; The number of mergers and acquisitions increased, and the activity was obvious; the online and offline collaborative development reached a new balance.
Regarding the problems reflected, Duan Xiaoping said that the problems are mainly concentrated on high production and operating costs, constraints on the development of cotton raw materials, lack of protection of intellectual property rights, weak public green consumption concepts, total foreign exchange control in the process of going out, and total emissions. Inappropriate appraisals are not implemented, certification subsidies are not in place, and personnel training needs attention.
Trend Analysis Group of Textile Industry (Zhejiang)
The surveyed regions and enterprises generally performed smoothly. The production, sales, and benefits of Ningbo-based textile and apparel companies rose by 1.0%, 2.0%, and 1.2% year-on-year, respectively. Although the growth rate was lower than the national average, they still maintained positive growth. Some companies are showing very good growth.
At the same time, the vast majority of apparel brand companies in the survey are actively exploring innovative modes of online and offline common development. In addition, it is also actively exploring model innovation. However, at the same time, there are also problems with comprehensive costs, talent issues, and market conditions. The advice given by this research group is to promote the collaborative innovation of the industrial chain and strengthen the promotion of independent brands.
Textile Industry Trend Group (Jiangxi)
Most of the three industrial clusters surveyed are based on production and processing. The industrial model is relatively single. Most of them are pure processing enterprises. At the same time, the cost advantages are not obvious. The enterprises are faced with confusion in upgrading and upgrading, the talent bottleneck is obvious, and the platform and industry need to be connected. Strengthen and raise the difficulty of financing.
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However, in the face of profound changes in the development environment, companies have begun to seek change, implement smart manufacturing, strengthen R&D and design, and develop their own brands. In this regard, the research team's proposal is to develop the card with the characteristics of development, to do a solid job of basic skills, use new supply to dock new retail, and enhance platform service capabilities.
Brand and Responsibility Development Team - Social Responsibility
On the whole, in 2016, due to factors such as weak macroeconomic environment, the development of the textile and apparel industry in the region was faced with more difficulties and the economic operation of the industry was affected. In 2017, we investigated and actively explored new opportunities and opportunities for regional industry companies and vigorously promoted transformation and upgrading. Companies generally reflected that the volume of orders at the beginning of the year was better than the same period of last year, and they were more confident in the market this year. However, there are still problems in the construction of social responsibility.
In this regard, the research group recommended that in response to the Federation's social responsibility services, it is necessary to strengthen cooperation with the major service platforms of the Federation, make use of the major platforms of the Federation to do a good job in industrial basic training, attach importance to social responsibility and sustainable development strategies, and fully recognize social responsibility. The role and value of the daily management and operation of the enterprise.
Brand and Responsibility Development Team - Consumption Upgrade
In the investigation process of the “consumption upgrade†group, regardless of brand-based companies or manufacturing companies, in the face of the challenge of changing consumption in the market, companies are actively adopting product upgrades, design upgrades, management upgrades, service upgrades, and supply chain upgrades. Constantly innovate, adjust, and change, be sure to demonstrate the entrepreneur's confidence, responsibility, feelings, and dreams.
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Of course, in the process of upgrading, companies are also faced with problems such as the environmental protection, the upgrading of technological upgrading, and the shortage of human resources.
This proposal promotes technological advancement and leads the textile and clothing industry to focus on smart manufacturing; increases talent training, and promotes the construction of platforms such as design centers, research and development centers, and brand incubation, and continues to train industrial worker training and design marketing talents. Input.
Brand and Responsibility Development Team - Brand Strategy
At present, the investigation of regional brand building presents new features and trends. For example, R&D design has been strengthened and returned to the product itself; online channel development under the brand line has achieved initial success; multi-brand and multi-product line operations have met consumer demand for differentiation; smart manufacturing has helped the brand to fully upgrade; cross-border business management has resulted in the integration of brand genes and Inheritance; emphasis on corporate social responsibility.
According to the outstanding issues found in the investigation, the research team recommended further implementation of the “Three Goods†strategy; strengthened collaborative innovation of the industry chain; accelerated standard revision work, played the role of group standards as soon as possible; strengthened consumer education;
Structural Adjustment Group - Corporate Transformation and Upgrade
In this investigation, the research team found that the transformation and upgrading effects of the textile enterprises in the two clustered regions of Changyin Town of Changyin and Meili Town of Changshu had the following characteristics: First, the enterprises took the initiative to take the initiative; they took effective measures; the local government strongly supported Enterprise confidence in development has not diminished.
However, there are also some problems in the transformation and upgrading of enterprises: In the aspect of brand culture strategy, some companies are not clear enough about how to maintain and develop their own brands, how to establish a competitive advantage in brand culture, and how to make their brands go global. In this regard, the research team believes that it is necessary to carry out brand culture training for the old brand enterprises; organize the national textile brand culture salon; if necessary, demonstrate the national textile brands; and provide policy support for the development of old brands.
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Structural Adjustment Group - Regional Structural Adjustment
From the survey situation, the textile industry in the research area basically showed the trend of stabilizing, stabilizing, progressing, progressing, and finding difficulties. The overall growth rate is at a low level, but new growth points are accelerating.
In the survey, it is expected that the “strong recovery of the industry in 2018†will also sound louder. The first reason is that after the efforts of the entire industry to eliminate capacity last year, the overall production capacity of each branch industry tends to be reasonably stable. Second, the issue of raw material prices has been initially improved by the efforts of the state and all levels of government and China Textile Federation; Efforts in product research and development efforts have narrowed the gap between products and consumer demand. Fourth, after a severe winter, companies actively explored areas such as management and marketing models, forming new growth points and business models; From the market practice, governments at all levels have re-recognized the socio-economic status and contribution of the textile industry in China.
Structural adjustment group - two integration topics
The research found that companies continue to increase in information and digital input; e-commerce applications are more extensive; enterprises are increasingly focusing on transformation and development under the support of informatization, but companies need to be developed in the intelligent transformation, training, exchange is still the industry The focus of the demand for the integration of the two services.
At the same time, clusters and enterprises have increased their emphasis on the integration of the two; the demand for transformation and upgrading of enterprises is urgent; digitalization and intelligent production are the focus of the current integration of the two companies; the application level of digital workshops has been further enhanced; leading large-scale enterprises have led E-commerce application model. The research team's proposal is to strengthen the research and formulation of industrial intelligent manufacturing standards; play a leading role for the industrial cluster government; strengthen training and exchanges.
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Structural Adjustment Group - Export and International Layout Topics
According to the investigation, the research group made a preliminary judgment that the positive growth of the industry's exports will face long-term challenges. At the same time, the large proportion of the global share of China's textile and garment industry exports is at historical turning point.
In terms of international layout, three keywords can be used to describe: acceleration, dominance, and service.
According to the foreign direct investment data of the Department of Cooperation of the Ministry of Commerce this year, the foreign direct investment of the textile industry has entered a period of significant acceleration since 2015. In terms of ownership, the first is that more and more heavyweight companies have changed from the “passive overseas layout†required by their customers to “proactive overseas layouts†after careful consideration; the second is to actively open up and control the subdivision areas at the global level. Manufacturing-to-consumer value realization process.
Technology and Sustainable Group - Intelligent Manufacturing
During the survey, most of the company's main business revenues, operating costs, and total profits in 2016 have increased in various degrees compared to 2015, and the overall business performance of the company is good. However, there are many problems and challenges in the process of smart manufacturing. For example, the level of automation and intelligence in the textile industry is not high, and there is no uniform standard for the underlying data acquisition interface for automation and intelligence; the lack of information architecture planning and design personnel, the slower rate of iterative updating of information, and the promotion of information technology in enterprises Face to face is not enough, data sharing is the bigger problem that faces at present.
It is proposed to strengthen the smart manufacturing top-level design work in the textile industry; formulate smart manufacturing implementation guidelines, guide the pilot demonstration work of smart manufacturing, create more opportunities for communication with advanced companies, and strengthen personnel training, because smart manufacturing must increase quality for enterprises. Effective service must be gradual.
Technology and Sustainable Group - Sustainable Development
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In recent years, Keqiao has been printing and dyeing the “Sword†action and industrial community rectification. A number of low-end backward production capacities have been withdrawn from the market. The leading industries have accelerated the pace of low-end production capacity, and the mid- to high-end production capacity has been improved. The effectiveness has gradually emerged.
However, at the same time, there are still some problems and demands in the recycling of resources. For example, the recycling rate of waste textiles is generally low; the public awareness of the comprehensive utilization of waste textiles is low; enterprises need the strong support of the government.
To this end, the research team's recommendations are to strengthen clean production technology innovation and R&D; to strengthen the green manufacturing and responsibility development of the textile industry; to promote energy efficiency and water efficiency benchmarking and compliance activities from the government and industry level; to cultivate leaders and establish industries; Benchmarking; Cultivating the concept of green consumption; Establishing ecological design and assessment methods for textiles; Adhering to solving pollution problems in development.
Technology and Sustainable Group - Transformation and Upgrade of Key Industries
During the investigation period, from the perspective of the enterprises visited in the field and the situation of the forum, although the vast majority of companies have expressed that they are facing greater operational pressures, companies are also actively trying to adapt to their own characteristics of the transformation and upgrading approach, mainly reflected in the following several aspects.
Innovation leads the integration of Chinese textiles into China's manufacturing; smart manufacturing, creating new advantages in China's textile industry; energy saving and emission reduction, deepening the implementation of corporate social responsibility; brand building, and the company's continuous implementation of the “Three Goods†strategy.
At the same time, the research team also put forward specific measures and recommendations from many aspects such as raw material prices, power system reforms, cotton policies, integration of two industries, and bank-enterprise cooperation reflected in the investigation of enterprises.
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