KINMEI (Xin Mei) opened a new chapter in the steady development of 2017

From 1997's arduous pioneering, to 2017 ready. After 20 years, the new and old policy makers in the company have successfully handed over.

In these 20 years, Xin Mei people have been concerned about the dynamic of the entire garment industry.

1, the product structure from a purely independent research and development to independent research and development and buyer form double co-exist;

2, sales from the production of single-product wholesale to multiple sales channels coexist;

3, a single store from the "whole shop output" model to popular in recent years, "direct sales" mode co-exist;

4, sales channels from a single physical store sales to "online and offline integration" sales foundation.

5, the company set the brand positioning diversification goal from a single brand KINMEI (Xin Mei) to GERDER (Gedi) brand was born.

20 years of experience in the apparel industry told her the truth, "I think only have the opportunity to do so have the opportunity to do a good job." The founders of the brands that have retreated behind the scenes firmly believe that quality is the only way for a brand to last long.

After the ups and downs of her, both the quality of the product, but also the same attention to the quality of the store. For the recent ups and downs of some clothing brands , memory, and only solve the inventory problem, in order to ensure that enterprises do not break the capital chain.

"At this stage, although the direction of the development of enterprises has been very clear, but absolutely can not be hurried and take it lightly." This is Xinmei founder told her daughter's admonition.

Here, I wish KINMEI (Xin Mei) brand in 2017 can be a big shine, GERDER (Gedi) will meet with you in 2017, please wait and see.

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