Looking at the development of jewelry micro-business from the disadvantages of traditional jewelry industry
In the traditional jewelry industry, what is the deepest impression for everyone? That is, the jewelry store is too deserted. It feels that the sales staff of the jewelry store tends to be more than the customers. One customer goes in, and often many business recommendations. But they can still maintain or stick to the scalp, why? Because we used to buy jewelry only through traditional channels, they control the passage of jewelry and control the profit of jewelry. But now the times have changed a lot, and the drawbacks of the traditional jewelry industry are becoming more and more obvious.
First of all, the market is very fierce. There are one or a few jewelry stores in big cities, every living area, or every big shopping mall. There are too many retail stores. They are not profitable in the short term. It takes a long time and no one is very good. Grasping, investment and risk are directly proportional, you invest more stores, the risk is also followed, and now investors have a strong defense.
Secondly, the style of traditional jewellery is too old, because the customers only satisfied with the jewels, but now people's living standards have greatly improved, and there are jewels that can't be satisfied. The styles are more and less, which directly determines a brand. The degree of recognition, but the traditional is copying, the style of the cottage is many, product innovation has become a bottleneck.
Finally, the real estate market is hot, the cost of rent is too high, and the artificial wages are getting more and more expensive. Such high costs may make your shop worthless.
It is precisely because traditional jewelry has the above drawbacks. Nowadays, the development of mobile Internet has a very big opportunity for jewelry micro-business, that is, the factory can directly establish an interactive bridge with customers. As long as the bridge is stable, it is estimated that the jewelry factory will play a very The important role will be a very heavy blow to the traditional jewelry industry. More and more people will understand the real production process of jewelry. Smart consumers will make a more reasonable choice compared with the jewelry of the real store. . The flexibility of the jewelry factory also gives consumers the satisfaction of their individual needs. The most important thing to satisfy is that they will naturally choose Weishang. What are the advantages of jewelry micro-business?
1. Low cost, choose a supply platform, or have factory supply, use WeChat to interact with customers and transfer the customer's ideas to the factory. The micro-business only pays for its own energy and its own time.
2, high profits, compared to the traditional jewelry industry, micro-business directly facing the customer, eliminating the intermediate costs, so the factory production costs the same, their own profit margin is very large.
3. WeChat has more terminal customers. Now more than 600 million people in China use WeChat, which gives Weishang a good development prospect. Some people have business, some people need jewelry, so I am very optimistic about the prospect of jewelry micro-business. bright. Since traditional jewellery has so many drawbacks, and jewelry quotient has so many advantages, how do we do jewellery micro-business, jewellery faucet tells you that you must choose a factory cooperation, the sooner the better, choose a professional jewelry micro The business team, the only way to better protect the development of your jewelry micro-business. I hope to see more traditional jewellery getting a turn.
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