To go to Shanghai shopping must inevitably go to Nanjing Road, as the "China Commercial Street" in the retail department store in China has always played an important role in the trend, to the interpretation of their own is still a thousand years without bustling scene. Today for you to elaborate on the Nanjing Road in Shanghai past. China's retail industry in modern philosophy, technology and mode of innovation, have left a footprints in Nanjing Road, and the plot of competition and win-win staggered, until today is still staged. Nanjing Road, Shanghai, China today still rub shoulders, as if to show their bustling century-old scene. Today's Nanjing Road still rub shoulders (Ding Ming photo) Just a hundred years ago, this street was born in China's first batch of department stores, including Wing On department store is still open. Walked through Nanjing East Road, you can see Wing On Department Store, the First Department Store, Brilliance World Trade Plaza and East Building and other buildings, are hung with the same red flag - Brilliance Group. February 20, Brilliance Group and Alibaba signed a strategic cooperation agreement, but also to make this China's most famous commercial street has become Ma "new retail" concept test ground. In fact, Nanjing Road has long been accustomed to bearing the commercial transformation of China's modern retail industry in the philosophy, technology and mode of innovation, have left a footprint here, and the plot of competition and win-win staggering staged here until today With "Customer is always right" Nanjing Road, formerly the Bund to the first racetrack trail, known as "Garden Lane" broadened in 1865 was named Nanjing Road. July 1915, Shanghai Nanjing Road, Zhejiang junction Wulong Ri Shunda teahouse in front of every day there are two middle-aged men wearing a short coat, one in the south, one in the north, from early morning until late at night, Every walk around a person, they put into their own pocket a bean. The two "weirdo" is a staff member of Wing On Company in Hong Kong. At that time, Nanjing Road, the first department store "prerequisite" has begun to build, Hong Kong Wing On Company owners Guo Yue, Guo Quan brothers also fancy this future "China Commercial Street", decided to build a ratio here Hong Kong companies larger, more extensive business department store. Guo Quan (left) and Guo Le At the time, there was anecdotal evidence that most of the wealthy people living in Shanghai lived mostly south of Nanjing Road, and that they came to buy things naturally from the south of the road. Kwok Brothers number of beans idea, with "big data 1.0" confirmed this claim, and Shanghai Yongan Department Store also in September 5, 1918 in South completed. The opening day, busy, crowded, packed packed packed. The first three months, the daily turnover of an average of more than 10,000 yuan, the original inventory of a quarter of the stock has been sold for about 20 days. Nanjing Road in the Republic of China still stands Wing Wing Department Store can be regarded as the predecessor of Brilliance Group, and its where this Nanjing Road has become the beginning of the development of China's modern commerce. Since then, the four major department stores, "Yong'an", "Xianshi", "Xinxin" and "Daxin" have been put into operation one after another, and Nanjing Road has become the "First Street of Chinese Business." Opened in 1917, the pre-owned department store combining Renaissance and Baroque style is Shanghai. It is also China's first modern department store run and run by Chinese themselves. At that time, first department store air conditioning, elevators equipped, neon lights hit the "customer first" concept, the retail price of goods are clearly, but also the first to employ a saleswoman selling cosmetics. For Nanjing Road, the most representative Yongan Department Store, concerned about the customer is not only reflected in the selection of this matter. "Customers are always right (the customer is always right!"), This sentence often hang on CEO Guoleoke and the salesperson's lips. A hundred years, many department store owners in China still follow the concept of Guo Le, teaching staff "customer is God." This sentence is reflected in the Wing On Department in all aspects. For example, customers want to buy stationery, you will find the stationery counters there significantly higher than the other counters, so you do not have to bend over when you try to write. If you want to buy furniture, carpets, luggage and other large items, the clerk always did not forget to remind one: to your free shipping. First department store mouth fluent in English, dressed in black gown, cheongsam, black socks black shoes, salesmen have an iron law, "to those who are off," must be treated equally. This undoubtedly erected a benchmark for customer-first. On the morning of May 25, 1949, Wing On Company raised its first five-star red flag, and Nanjing Road entered a different era. In 1955, Wing On Company was approved by the government to implement public-private partnership. On October 20, 1949, the first state-run shop Shanghai Commodity Company opened in the original Yong'an New Building in Nanjing Road. In the early 1950s, a number of large-scale specialty stores such as Shanghai Fashion Company, Shanghai First Medicine Store and Shanghai Furniture Store were opened one after another on Nanjing Road. In April 1954, the state-run Shanghai No. 1 Food Store was opened in the former Xinxin Department Store Complex. Yong'an Department Store changed its name to Shanghai's Tenth Department Store in 1966 However, Nanjing Road, which has changed its courtroom, has not changed its "customer-oriented" business core. Throughout the planned economy, even in such a special time as the Cultural Revolution, Nanjing Road was the commercial street in Shanghai. The first food store, operating a long-term varieties maintained at about 2000 species, was rarely seen in the market of wheat milk also be able to open the supply once or twice a week. Commodity company opened to "serve the people wholeheartedly for the purpose of" for the purpose of goods are available, fair prices and achieved a good start, the first month of turnover is reached more than 60% of the total turnover of four companies. As a result, the state-owned commercial reputation gained a foothold among the citizens, and the mayor named Chen Yi called it "our shop."
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