Shandong province wedding dress play custom

In recent years, the apparel customization industry, which focuses on the high-end market, has emerged quietly. Many companies and shops engaged in tailoring clothing have started playing brand with the people, hoping to attract more ordinary consumers.

Customized suits 10,000 yuan a set of "red collar as the first domestic apparel companies to put forward the concept of custom clothing, mainly high-end formal wear, mainly men's suits, shirts, etc.." In the just-concluded Chinese international apparel season, come to the exhibition Red collar suit Shandong regional manager Zhang Wei introduced.

Zhang Wei's clothing season introduced several custom clothes, suits prices are more than 10,000 yuan, but also cheaper 7,000 yuan, "these costumes we are using high-grade fabric, buttonholes are all hand-sewn ."

Yu Wei, head of the men's fashion men's wear at the show, said that the bride and groom began working on high-end clothing customization in June this year, mainly through store channels. “The price is basically similar to the high-end clothing we sell. ”

In addition to the professional clothing company to promote clothing customization, Jinan has also seen a number of specialty stores specializing in apparel customization in recent years. The “Best Oufan” in Wuyuan Street is dominated by senior men’s clothing. The staff said that all the clothes used in the store are imported fabrics. "The cheapest shirt is about 2,000 yuan, and the cheapest suit is 10,000 yuan."

In addition, Jinan's old-fashioned Ruiqi Cheung silk cloth store and Yuqian cheongsam shop have been adhering to the clothing custom business for many years. Although they are much cheaper than the price of suits tens of thousands, but because of the use of high-grade fabrics, thousands of dollars are priced more frequently than clothing on the market. Be more expensive.

Zhang Wei, a wedding dress and lingerie designer, said that the red-collar company plans to increase the sales of customized business to 80% of the company’s total sales. To achieve this goal, we must expand our target customers.

“It is achieved in the custom business that we have launched for the average consumer. The custom shirt with a unit price of more than 200 yuan will have a good response.” Zhang Wei said that this shirt with the same price as the ready-to-wear garment on the market has obvious comfort. Advantage.

According to Zhang Wei, in addition to formal wear, at present, they also plan to launch wedding suits and suits tailored for young people. The prices are relatively close to the people. “Young people value personalization more. Importing high-grade fabrics may be unacceptable for them, so we will adjust our products to some extent.”

Qingdao Hongni apparel, which focuses on home furnishings, has recently launched underwear customization services.