From the combing of cashmere primary processing to the deep processing of cashmere to produce various types of products, the cashmere products in our county have gone from imitation to catch-up, leading to a new era of innovation and transformation.
In the cashmere fashion town, on both sides of the Rongdu Avenue, a homely and sleek shop seems to be a “metropolis.†In the shops, a new section of cashmere clothing makes people dizzying.
At present, the first batch of cashmere brand factory stores have settled in the cashmere town, and the Imperial Rabbit Cashmere Living House is one of them.
Click to check the prices of cashmere sweaters. Jun Ma, a clerk at the Rabbit Live Store, told reporters that factory stores have more space to display cashmere products that are designed, developed and produced independently, allowing customers to stay and pay more attention.
The Cashmere Town Factory Store is becoming a new driving force in the transformation and upgrading of the agglomeration industry. The factory shop is a brand enterprise that adopts a marketing model directly from the factory to the consumer, and at the same time can provide consumers with personalized services such as “tailor-madeâ€.
Zheng Chunyu, deputy director of the Qinghe Cashmere Products Market Management Committee, told reporters that the cashmere towns closely follow the characteristics of the industry, striving for “special and strong, fine and beautiful†and promote industrial agglomeration, industrial innovation and industry with new concepts, new mechanisms, and new carriers. upgrade.
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He Huajing, general manager of Pamir Cashmere Products Co., Ltd. believes that the status quo of the Qinghe Cashmere Enterprise is relatively decentralized and its brand influence is not strong. It is a fashion town in cashmere and the company is developing in a group to form an influential regional brand and regional industry. Belts are very good for the development of the entire industry.
In the interview, responsible comrades of the cashmere products market management committee told the reporter that by 2019, they will achieve an annual new business income of 5 billion yuan, 500 new market players annually, and 500,000 visitors annually.
At present, the construction project of the characteristic street of the cashmere town and the e-commerce startup area has been started.
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Zheng Chunyu, deputy director of the Qinghe Cashmere Products Market Management Committee, told the reporter: At present, the main project of the first phase of the e-commerce industrial park has been completed, and the second phase of the electric building, customs street, and e-commerce industrial park is under construction and is expected to be put into operation in October next year. use.
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