China's 1-year-old children have 380 million, the consumer demand for children's clothing 800 million pieces, the top ten brand discount children's clothing store has a huge market demand. Top ten brand children's clothing discount store, with the mothers who can not think of the low discount! Top ten brand discount children's clothing, small investment big gain! Ten brand children's clothing discount store statistics of the brand children's clothing Road 1.Children market analysisChinese children in the future Surge in recent years, China's children's clothing consumption continues to expand, and maintain a high growth rate. In 2015, the size of China's children's wear market reached 137.2 billion, an increase of 8%. As the second child opens up and the consumption is upgraded, it is estimated that the market size will exceed 150 billion by 2017. (More styles WeChat:) Second Infant Baby Boom In recent years, China's children's clothing consumption continues to expand, and maintain a high growth rate. In 2015, the size of China's children's wear market reached 137.2 billion, an increase of 8%. As the second child opens up and the consumption is upgraded, it is estimated that the market size will exceed 150 billion by 2017. Against the backdrop of sluggish demand for the environment, especially in the adult clothing market slowed down and the men's and women's clothing market is saturated, the rapid growth of the children's clothing market is particularly eye-catching and has become an emerging growth area for the apparel industry . First, the rapid growth in demand for children's wear industry, the market space Large children's wear industry is covered by a 0-14 years old (sometimes extended to 0-16 years of age) all age groups of people dressed in a huge industry group. According to the different age and height, children's clothing products can be further divided into 0-3 years old "infants wear" and 4-14 years old "children's wear", according to the type of product can be divided into: jumpsuit, jacket, pants, body Shirts, shoes and so on. 1, a comprehensive two-child policy open to increase the number of infants in the future October 26, 2015 to 29, the CPC Central Committee at its fifth plenary session examined and adopted the "CPC Central Committee on the formulation of national economy and social development Proposal for the Thirteenth Five-Year Plan "and put forward the" policy of fully implementing the one couple can have two children. " Since the policy of partially opening up a second child in 2013, the number of newborn babies in China has started a pattern of rapid growth. We expect that with the full implementation of this policy, the number of newborn babies will maintain or even increase the current high growth rate in the future. Children's mid-range positioning is the main body At present, the world economic downturn, China's inflation index all the way up, the total income growth can not keep up with the price growth rate. More and less money money, limited income, limited consumption, parents can only change the law and money! In China's urban preschool children families, 80% of ordinary income families, 10% of each for the rich and poor families . That is to say, at present, 90% of preschool children's families in China's urban families are mainly oriented toward ordinary consumption of children's clothes, which is the mainstream of China's children's wear market. In fact, in this area of ​​consumption, the average age of children and their parents is between 25 and 32 years old. They are basically in business hard work and pre-start-up businesses. The economic situation is not optimistic and every family expenditure should be carefully planned. Therefore, the consumption of children's wear in this area presents the following features: 1. The income is limited, children's wear can not be bought too expensive. 2. Children's growth needs, children's wear should often be bought. 4. Also good quality, low prices. 2. Industry issues and opportunities High-end low-end brand competition The current children's clothing market is divided into three grades, low-end market, low-end market and high-end market. Low-end market mainly wholesale, it is still no brand, weak brand or regional brand stage. The low-end market occupies about 40% market share of the current children's wear market. The price of this end-product is relatively low, mainly occupying the urban and rural areas and the rural market. At present, the low-end children's clothing market is fragmented and the phenomenon of oversupply is serious. It is vowed to carry out the price war in the end and the market is in a state of disorderly competition. The high-end market is mainly dominated by the well-known children's wear brands, such as the Mickey, Snoopy, Barra, Bittern, Pig Banner and so on, characterized by high prices and good quality, but the product itself Basically produced in China, the high price is entirely a reflection of its brand value. The mid-end market is dominated by brand discount children's wear, covering a wide range of consumer groups, brand discount stores in the second and third tier markets in the country occasionally, product demand, brand discount Kids are dealing with the rapid development stage, the main features of the market is cost-effective , Branded products, ultra-low prices, terminal market expansion faster than the degree of brand competition, have not yet formed a leadership brand. Therefore, the emergence of brand discount children's clothing to children's wear with unlimited opportunities. The next five years, the country will certainly appear brand discount industry leading brand companies. Scale, chain is the brand discount children's clothing store's development trend. 3 brand discount Children's clothing industry online and offline combination, maximize the advantages. Combination of online and offline is the trend of the current marketing model, will also replace the simple offline store sales model. Brand discount Children's clothing industry, many brands, thousands of models, brand quality assurance, low prices, the introduction of online products, so that online consumers can see more products, can really help dealers and end consumers Achieve another win!
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