The influence of Chinese style elements on the jewelry industry
“Chinese style†has been popular in the domestic jewelry industry, and the “Chinese element†has become the darling of domestic jewelry designers. Today, the "Chinese style" is also popular in the foreign jewelry design arena, world-renowned jewelry brands have launched jewelry containing "Chinese elements" to express blessings and respect to China. The frequent display of world-renowned brands to China also indicates the determination of these brands to enter the Chinese market. Domestic jewelry companies are facing a new round of competitive pressure from foreign jewelry brands.
From January to April 2008, China produced a total of 84.039 tons of gold. Compared with the same period in 2007, gold production increased by 6.285 tons, an increase of 8.08%. Among them, China produced 23.395 tons of gold in April. China's gold industry's "Eleventh Five-Year Plan" (2006-2010) development special plan, during the "Eleventh Five-Year Plan" period, China will accumulate a total of 1,300 tons of gold, adding new gold base reserves of 3000-3500 tons. In the spring of 2008, precious metal jewellery became the center of fashion. Platinum, K-gold and 24K gold and other accessories, surpassing other popular accessories, proudly ranked in the fashion consumer manual of urban women in the first quarter.
It is foreseeable that the Chinese jewellery industry will be a situation of struggling for some time to come.
First, China's jewelry consumption market has great potential. This is based not only on China's huge consumer population, but also on China's annual high GDP growth rate. In fact, China’s growing annual consumption of jewellery has fully verified this. Due to the relatively large market space for jewellery consumption, on the one hand, the industry has been expanding its scale, especially in the field of marketing, “digging the network†to seize market opportunities; on the other hand, it will attract many new entrants to participate. Nuggets." Some long-term export jewelers began to change their minds and move to the mainland market.
Second, the situation of tiered consumption of jewelry is gradually taking shape. Different consumers have different needs, and this demand is increasingly personalized. Therefore, different types of jewellery can find their own market space. Judging from the survey, the situation of gold, platinum and diamonds has been broken for many years. Consumers are becoming more and more versatile in choosing different materials and choosing more styles. The ability to continuously develop new products has become a symbol of the company's core competitiveness, and has also become an important factor in the industry's reshuffle.
China's mainland has become the world's second largest jewelry manufacturing base, and will be upgraded to a larger manufacturing base in 5 to 10 years, and will become the world's largest jewelry consumer market in 10 to 15 years. It is estimated that by 2010, 60-70 jewellery enterprises in China's jewellery industry will become China's famous brand products enterprises. The annual sales of jewellery will exceed 200 billion yuan and the export will exceed 7 billion US dollars. It is expected to become one of the global jewelry processing and consumption centers. It will also become one of the global jewelry trade centers.
By 2020, the annual sales of China's jewelry industry is expected to reach 300 billion yuan, and exports exceed 12 billion US dollars. By then, China will become one of the world's competitive jewelry manufacturing and trading centers, and will also become the world's largest jewelry consumer market.
Nowadays, the use of Chinese style has added more creative elements, and with the style of some illustrations, the Chinese style is interpreted to be more elegant and beautiful. Jewelry is to enlarge these elements as much as possible and sublimate them to a higher level. From the popularity of Chinese style jewellery in recent years, creativity and elements are an indispensable part of jewelry. Most of the current jewellery designs are copied and modified, and there is no careful research to bring the charm of jewelry to jewelry.
Jiangmen Mingcheng Button Co., Ltd. , https://www.btn-button.com