Prada Prada Brand New Concept Boutique to Open in Shanghai Hang Lung Plaza

Fashion is an intimate experience. The texture and color of the fabric, contrasting colors and complementarity compose a private conversation between the costume and the body. Through our dress code, costumes can play a variety of cognitive concepts: Who are we? What kind of person will we be? The brand new Prada boutique in Shanghai's Hang Lung Plaza offers guests a unique shopping experience with a luxurious and sophisticated salon.

In order to create a highly personalized experience, Prada designed this brand new boutique shop for a while. The store's facade, which pays tribute to Venezuela French artist Carlos Cruz-Diez, is located on the right side of the entrance to Plaza 66, facing South Shaanxi Road. It creates a grand but intriguing visual effect. It is a dynamic art work that creates visual gaps as the viewer moves. Into the mall, the black marble facade seamlessly integrates three levels of space. Lots of floor-to-ceiling windows allow people who pass by to have a glimpse of the intimate luxury of the store: a world of velvet, marble, plexiglass and clear glass. Prada revisited the retail environment in the store and invited guests into a comfortable space.

Prada Plaza Boutique is one of the most important environments for brand and guest contact. Strong design, refined detail and materials reflect Prada's dedication to craftsmanship and luxury for over a century. This concept has been established since Mario Prada opened his first store in Milan in 1913. Inheritance so far. This boutique in Shanghai also puts the first-rate retail experience into full play, emphasizing the brand's attention to highly intelligent Chinese boutique guests. Prada always pays attention to customer service and hopes to create a pleasant personal experience in a private shopping environment.