The designer brand “Dense Fan” won the clean capital pre-A round of capital financing!

Frequently asked, if we win the original design and do not take the low-price designer brand, will it be favored by VC?
The answer is emerging more and more clearly...
Mian Fan, the winner of the “InnoBrand2015 Gorgeous Set Brand Innovation Competition”, featured designer apparel brands of “Chaofan Chinese Style”. He officially announced on June 6th that he had obtained a pre-finance capital of thousands of pre-known venture capital institutions.
Congratulations to founder Feng Guang and Han Wen!

The dense fan is a designer clothing brand whose core is Chaofan China Wind. The founders are Feng Guang and Han Wen. Both are collectors and enthusiasts of contemporary art. They have studied abroad for many years and met in the British Leeds. After returning home, it was felt that Chinese traditional dress culture and skills were gradually lost due to lack of successors. The two created a “dense fan” in 2014. I hope to reinterpret the Chinese style that belongs to the moment by living in the eyes of young people today.

Qingliu Capital is a venture capital company composed of successful entrepreneurs and focuses on investing in start-up companies in the TMT field. Its team members are all from top domestic Internet companies and have extensive experience in the operation of Internet operations. The goal of Qingliu Capital is to dig and help outstanding domestic entrepreneurs to become successful CEOs and help them build the best companies. The projects invested by Qingliu Capital include: Fresh Bee, 51 Credit Cards, Blued, PP Car Rental, Bean & Gourmet Food, Lalla and other companies.

At present, the sales channels of dense fans include e-commerce and designer vertical platforms such as Taobao Tmall, Jingdong, D2C, and YOHO, as well as a number of designer integrated stores such as COART, D2C, FUSIONCO, and Mianfan Art Space.

It is worth mentioning that dense fans have always had unique operational ideas in brand marketing. Feng Guang believes that brand marketing “is to have a unified and consistent approach at every stage, from planning, to design, to production and sales,” and they will form a committee composed of members from various departments within the product plan. In the early days and until the end of the consumer-oriented terminal, marketing ideas were generated by brainstorming in all aspects. In 2015, when the film "The Return of the King" "Catch the Evil" was released, "Dense Fan" planned the matching marketing events; in early 2016, the "Dense Fan" and Caesars Tourism developed a cross-border cooperation for the development of four suitcases and travel packages ( See below.) Star Wang Zhiyuan was selected to go to Cannes's red carpet equipment. At the same time, he was selected to be sold in the French legendary Maria Luisa.

“Compact Fan” won the highest score in the overall score when he participated in the “InnoBrand 2015 Gorgeous Brand Innovation Competition” held in the gorgeous collection at the end of 2015, and thus received our close attention. After this round of financing is completed, the “Closet” plan will upgrade the product and supply chain and expand the product line at the same time. Read the interview of the founder of the secret fan. Please download the "Glamorous" app and search for "The Secret Fan."

“Closets” at the InnoBrand 2015 Grand Prix Innovation Competition Beijing Finals

About InnoBrand gorgeous set brand innovation contest:

In order to discover innovative and trendy fashion and lifestyle entrepreneurial brands in a timely manner across the country and even in the world, to provide them with the best exposure opportunities, and to effectively link various resources to help entrepreneurs stand out in the tide of consumption upgrades. In 2015, the first "InnoBrand gorgeous brand innovation contest" was successfully held.