Zhejiang Candy Katie children's clothing, children's clothing brand created in 2008 to children's wear leisure and fashion as the starting point to "a high starting point, mid-range, mid-range price" for the business development strategy, "pragmatic, pioneering and innovative" business philosophy , With the urban style of "Casual, Fashion, Korean, Healthy", which has won the recognition of the market and consumers. We rely on the country's largest children's wear production base to ensure sugar and candy Katie children's clothing as the majority of young children love and trust products. Candy Sugar Kitty will provide children in China green, environmental health, fashion, high-quality cheap products. 1, the purpose of the brand: promotion of "high-quality, fashionable middle-priced parity children's clothing" 2, the brand concept: "small fashionista" 3, style positioning: pastoral leisure, Korean fashion, princess gentleman, colorful, Age ": 2-14 years of age kindergartens and primary school students 5, the height of the product object: 80cm to 150 + cm 6, the target market: the domestic one, two, three Cities, counties and cities with good economy 7. Price Strategy: mid-range parity, mass consumption Spring-Summer: 20-80 yuan / piece mostly (actual retail price) Autumn / Winter: 40-150 yuan / piece Mostly (Actual Retail Price)