First, the concept of brand culture:
" Because ... ..." There are always dreams in life worthy of our dreams worth pursuing;
"Because ... ..." In the increasingly indifferent urban prosperity, people are more pure memory of simple love;
"Because ... ..." There is no border to the United States;
"Because ... ..." "ZOLLE" brand has a Chinese-style culture ...
Second, the brand connotation: In the colorful natural colors to join our perception of art to reflect the feminine, romantic, sexy, passionate, confident, youthful and unrestrained.
Third, the consumer orientation: 22 - 35 years old, have a certain degree of economic ability and aesthetic vision, independent thinking, the pursuit of perfect modern new women.
Fourth, the brand style: stylish, sweet, beautiful, mainly to the feminine design of the high-level women's , emphasizing the sense of the series and can be matched with the beads, embroidery and other feminine design elements, product style feminine, romantic As well as the European-style fashion-based, highlighting the feminine personality and fashion dress style.
Fifth, the color performance: gentle six, performance temperament: a woman's graceful, charming, pleasant seven, price positioning: spring and summer retail price of 250 yuan ---- 680 yuan main body 300 yuan autumn and winter retail price of 260 yuan 1288 yuan main 480 yuan
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Candle,Bakeware Co., Ltd. , http://www.nbcandle.com